search engine optimization on marketing field, is so called Search engine marketing(SEM).
I want to take you into depth of the concept, so let’s dive.
just think when in offline market customer looks for a shop or brand to buy or purchase his or her desire products. But when it comes online, consumers do look for product not for shop. so, if they find you by searching their desired product or service, there is 70% assurance of convert them into sales.
This the fact of online or web marketing. so the basic concept is
"A business should be found by searching what it is providing to the market, product or service".
To be found A business need to be optimized for the search engine with keywords that related to the business.
That’s how Search engine marketing comes.
Before explore on it let me emphasis on a common fact that did you ever been explore on the 2nd page of search engine result page? 99% will say no and the 1% who did for web research purpose if they might have.
This is because search engine gives us the most relevant result on the first page that we want. So how does it come?
Here comes the word SEO, Search engine optimization.
It is a measurable and repeatable process that send signals to search engines that your pages are worth showing in Google’s (search engine) index.
So if you optimize your business , you will be visible first into the search result when your audience are searching for their product or services or any information they need.
This is the core core concept of SEO and SEM. There are two methods or search engine marketing
1) Organic 2)Paid
Inbound marketing is likely related with search engine marketing,
it’s a process that makes a bunch of potential customer to land on your platform with pushing any product or service. It is about attracting customers with relevant and helpful content and delivering added value at every stage of their buying process.
So, basically SEO, SEM All those are the implementation process of inbound web marketing.
hope you find it helpful.
Feel free to share your valuable knowledge regarding this field and any worthy and meaningful comment or suggestion would be highly appreciated.
Let me know if their any mistaken or getting conflicted.
Looking forward to hear from you guys.
Thanks in advance