Page 1 of 2 12 LastLast
Results 1 to 10 of 12

Thread: Targeting Customers

  1. #1
    New Member
    Join Date
    Dec 2014
    Location
    South Africa
    Posts
    8
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Targeting Customers

    I know email marketing is much easier to find potential clients but what about those businesses that send out newsletters in the mail to peoples homes? Are they sending randomly or have some way to know exactly who should receive it?

    Thanks

  2. #2
    Diamond Member Justloadit's Avatar
    Join Date
    Nov 2010
    Location
    Johannesburg
    Posts
    3,479
    Thanks
    134
    Thanked 695 Times in 593 Posts
    Blog Entries
    1
    I can not remember the last time I received random mail in my box with my name and address, unless it has been an opt in list, like Edgars, Woolworths, and so on. Usually business in which you have an account may send you direct mail.

    All other random mail has been simply pamphlets delivered to my door, or placed in my postbox with the mail by the Post Office.
    Victor - Knowledge is a blessing or a curse, your current circumstances make you decide!
    Solar pumping, Solar Geyser & Solar Security lighting solutions - www.microsolve.co.za

  3. #3
    Suspended
    Join Date
    Mar 2013
    Location
    Had enough
    Posts
    3,358
    Thanks
    114
    Thanked 213 Times in 201 Posts
    Random mail in my post box I immediately throw in the dustbin next door to the box

  4. #4
    New Member
    Join Date
    Dec 2014
    Location
    South Africa
    Posts
    8
    Thanks
    0
    Thanked 0 Times in 0 Posts
    Thought it would be a good way to get some marketing done. Also its not too expensive to implement.

    Also looking to start something small but like a marketing business

  5. #5
    Junior Member StyleSupplier's Avatar
    Join Date
    Jan 2012
    Location
    China
    Posts
    17
    Thanks
    0
    Thanked 2 Times in 2 Posts
    mailchip or getrespons really good email marketing tools. Maybe you can try.

  6. #6
    Site Caretaker Dave A's Avatar
    Join Date
    May 2006
    Location
    Durban, South Africa
    Posts
    22,648
    Thanks
    3,304
    Thanked 2,676 Times in 2,257 Posts
    Blog Entries
    12
    There's no doubt it's dying off at a rapid pace, but I do get the occasional stuff in the mail still - normally begging letters and marketing for fairly high-end print media products.

    One obvious downside is cost, and perhaps traceability, but the obvious snail mail upside is it doesn't have to navigate spam filtering mechanisms. I wouldn't discount it completely as an option.

    Quote Originally Posted by RVR View Post
    I know email marketing is much easier to find potential clients but what about those businesses that send out newsletters in the mail to peoples homes? Are they sending randomly or have some way to know exactly who should receive it?
    RVR, whether it's snail mail or email, it's all about data harvesting. The principles are pretty much the same.

  7. #7
    New Member
    Join Date
    Dec 2014
    Location
    South Africa
    Posts
    8
    Thanks
    0
    Thanked 0 Times in 0 Posts
    I hear you, but it's harder to find people to target with snail mail like demographics.

  8. #8
    Suspended
    Join Date
    Mar 2013
    Location
    Had enough
    Posts
    3,358
    Thanks
    114
    Thanked 213 Times in 201 Posts
    Quote Originally Posted by RVR View Post
    I hear you, but it's harder to find people to target with snail mail like demographics.
    Its not that hard. Internet is a wonderfull thing including Facebook & Linked in to name a few. Would be far more beneficial than paper.

  9. #9
    New Member
    Join Date
    Jun 2017
    Location
    Durban, South Africa
    Posts
    9
    Thanks
    0
    Thanked 2 Times in 2 Posts
    From a marketing ROI point of view, posting letters generally does not bring a positive ROI as well as you can't track or report on how many people actually read your letter.

    I agree with stylesupplier, I use mailchimp to send out info to our clients and it works really well.

  10. #10
    Junior Member Kathy50's Avatar
    Join Date
    Jan 2018
    Location
    4647 Orchard Street Burnsville, MN 55306, USA
    Posts
    16
    Thanks
    4
    Thanked 0 Times in 0 Posts
    Email marketing is great technique to develop relationships with your potential customers.

    Quote Originally Posted by RVR View Post
    Are they sending randomly or have some way to know exactly who should receive it?

    Thanks
    Its not a quick process as you asked doe sending bulk email to with a bunch of mail list, its about finding your target audience, build strong relationship with them to purchase your products or services.
    You should follow an strategy that will show you the step by step procedure of an successful email campaign.
    With having a potential lead list ,the total concept will be waste in vain.
    First Build your own list. as i have already mentioned buying bulk email lists is a waste of time.
    I think, you don't want to get your campaign placed into the spam list of your potential customer.
    I would recommend you to run a ppc campaign to get the actual database that will give you a potential lead list to set up your email marketing campaign.
    Hope you find it helpful>
    Regdars

Page 1 of 2 12 LastLast

Similar Threads

  1. Replies: 3
    Last Post: 24-Jul-13, 02:10 PM
  2. Geo Targeting?
    By omilma in forum Marketing Forum
    Replies: 2
    Last Post: 04-Apr-13, 08:18 PM
  3. [Question] New Design Package/Annual Reassessment/Niche targeting/etc!
    By Mark Atkinson in forum Marketing Forum
    Replies: 4
    Last Post: 02-Dec-10, 09:54 AM
  4. How to P1$$ your customers off
    By adrianh in forum Marketing Forum
    Replies: 11
    Last Post: 26-Jul-10, 09:45 PM

Did you like this article? Share it with your favourite social network.

Did you like this article? Share it with your favourite social network.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •