What's in a name?

[Dave A]

Maybe "Kruger & sons, trading as Vital tyres Bordertown"

That's the way to go.

....but you won't be able to put that on ALL your advertisements...

Maybe not all, but as long as the size is appropriate to where it appears, you could certainly cover a lot of ground.

[Houses4Rent]

I changed the name of my business once and carried on as usual. Nobody seemed be interested what I call myself as long the same good service and products comes out of it.

[Hannes Botha]

Thanks for all the info guys.