Methinks this might just put moot to those derogatory Samsung ads, at least it's radically different this time round:
http://www.theregister.co.uk/2014/03...round_display/

Not to say they'll make something like it, just that they've now got the patent. So obviously they are thinking about it. But who knows, perhaps one or two years from now we'll see something like a "tube-phone".