I have become aware of this double personality a few years back, and now use this in my decision making. It is quite amazing to find the number of double personality people in your day to day trading.
One very important point that comes across as a loud ring, is the manner in which the person you are dealing with handles his staff when something goes wrong with a product/delivery/repair what ever. If he shouts at his staff upon realization of the error in your presence, then it tells you his character, that he has no respect for anyone, and is being polite with you simply because his hands are inside your pocket, relieving you of your cash, and basically blames everyone else on the planet for his short coming. Let you come back and make a complaint about the product, and you will see the true character come out, the Jekyll in Mr Hide (Pun Intended).
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