Well I think it is important not to restrict oneself, to a particular time of medium and just try and use as many mediums as possible. With you tube one has to come up with something that has a potential to go viral, and more importantly that viral has to reach your target clients in your area, not an easy task. I think the irony of it is that while technology gives us a chance to expand our market, with websites, tube, twitter, facebook, more and more people are coming to appreciate the old face to face comunication. So I think face to face, door to door, and then use technolgy to work as a silent partner to expand your market.
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