You got it
You got it
It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. – Charles Darwin
Research your opposition (client current website guys and their website) and research your client's competitors' and their websites and guys
It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. – Charles Darwin
Lance
Have you thought about who your ideal customer is. If it is brides for wedding invites then frilly elegant flyers handed out at a wedding expo should work. If it is corporates maybe pads of things to do with subtle branding on it. It is harder to get out there to market yourself.
Also think of the customer you least want, and bring that in to your pitch not in a negative way rather making sure your advertising does not appeal to them. EG price shoppers don't say you are the cheapest.
Only stress when you can change the outcome!
I agree with IanF perhaps print a run of gimmick wedding invitations to hand out at a 'Bridal Fare' where you are inviting the prospective brides (clients) to a marriage between them the bride and your business as the groom.
Make it clear that if they RSVP to the invite they will get a discount.
"Nobody who has succeeded has not failed along the way"
Arianna Huffington
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Thanks again Ian, you see the thing with my brand is the ability to do any kind of design so I would ideally like to market myself to all walks of like (which I know is near impossible) but I am keeping my branding to a generic look and feel of my company.
Saying that I think it is very valuable advice and I will most certainly start looking in that direction if I don't have a huge amount of success doing it this way.
Has anybody thought of or gone the approach of using YouTube? I have just had a call from a friend who says he was specking to a major marketing guru who was telling him that is the way things are moving, not Facebook and Twitter etc.
Would love to hear some stories about how this works and how it may have worked for someone who tried it?
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