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Thread: The power of color in branding

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    Diamond Member Blurock's Avatar
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    Colors do matter. I just want to share this interesting Infographic that shows how powerful it can be.

    Click image for larger version. 

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    Diamond Member wynn's Avatar
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    Quote Originally Posted by eina26 View Post
    Colors do matter. I just want to share this interesting Infographic that shows how powerful it can be.
    I see the blues are the predominant color, I always believed that the FNB color was the most trustworthy, not necessarily fact but definitely the perception.
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    Colours have a huge impact on certain consumers.We tried to change the colour of a label on some of our products a while back and the consumers didn't want to buy them anymore.We changed back and don't have any problems.The colour was associated with our brand.

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    Diamond Member Blurock's Avatar
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    Quote Originally Posted by roryf View Post
    Colours have a huge impact on certain consumers.We tried to change the colour of a label on some of our products a while back and the consumers didn't want to buy them anymore.We changed back and don't have any problems.The colour was associated with our brand.
    Which colours were they?
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    Platinum Member pmbguy's Avatar
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    We are just just above animal man, colour is a huge part of natural human nature and psychology. Ripe fruit anybody?
    It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. – Charles Darwin

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    Site Caretaker Dave A's Avatar
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    In a split test on a website selling shoes, they split test a page selling a particular brown shoe - one test with a black background and the other with a white background for the image of the shoe. Sales for the black background image was 64% higher than the page with the white background image.

    But don't for a moment assume this to be a golden rule for brown products. The particular presentation I got this from was about the importance of split testing, and it didn't take long for the presenter to make the key point - assume nothing. Just because something worked in one case doesn't mean this can be relied on in another.
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  8. Thank given for this post:

    Chrisjan B (09-Aug-13), pmbguy (09-Aug-13)

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    No matter what colour tin Castle Lager is sold in I will still drink it. You see, when it comes to beer I am colour blind.
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    Quote Originally Posted by Blurock View Post
    Which colours were they?
    Green to Yellow.

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    Thanks for the heads up!

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