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Thread: Online Marketing - useful tips made easy

  1. #21
    Diamond Member Mike C's Avatar
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    Norri - I like the way you have explained the concept. It also makes me understand why I am so often so terribly disappointed when the product I have so proudly bought does not live up to its sales blurb.

    As Adrianh says you will only sell the sizzle of a crappy steak once.

    So I agree with the fact that marketing the hole is the issue as far as marketing goes - but if I find a better hole-maker later, I will never trust the first product again. After that I look at the specs very carefully. Marketing HAS to be backed up with good product (as you have said).
    No act of kindness, no matter how small, is ever wasted. - Aesop "The Lion and the Mouse"

  2. Thank given for this post:

    Dave A (18-Aug-12), Norri (16-Aug-12)

  3. #22
    Site Caretaker Dave A's Avatar
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    What a great lesson on marketing. Norri, that has to be the best explanation of the relative importance of steak to sizzle, and hole to drill, that I have ever read.

    On leadership made easy, I suggest Norri has also just shown how it should be done.
    You can't talk about how to develop leadership in others before you show them you are worth following.
    Last edited by Dave A; 18-Aug-12 at 08:57 AM.

  4. Thanks given for this post:

    Norri (18-Aug-12)

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