In example, Nandos has recently launched a new commercial, which have been banned because of "race issues" - but in my views, this is where Nandos marketing is particularly successful - they test boundaries.
More and more companies are still reluctant towards new marketing instruments, like QR codes, social media, etc. Companies are still using billboards and insipid TV advertising. Is that really the future of South African marketing?
Last edited by Dave A; 08-Jun-12 at 12:54 PM.
Maybe it's technology that had to catch up, I have thought of running a QR code campaign but how many people have the right apps installed on their phone or know the function of a QR code. Nandos ads rock but I guess they are still boundaries not worth pushing.
I do not think the problem lies with technology, but with how marketers particularly utilize the available technology. In the US, a toy-store owner used a normal digital camera with a free video editing application and created a video which went viral and drove immense sales. In South Africa, Blackberry owns more than 80% of the youth market share, that means that devices with QR code capabilities are not problematic.
Like I said, instead of saying technology needs improvement (which it does), we need to also learn how to be creative with what we already have.
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