Hi Guys,

I have the opportunity to buy a local forum dedicated to angling.Now from my side this is something that will really benefit my new business, that sells fishing products to the various facets of angling. The forum I want to buy is the biggest locally and obtains roughly 4million hits a month (obviously not unique), now just based on that number and the fact that the owner doesnt really do any effort to attract advertisers this is what I have in mind.

1) Keep the domain name but create an online shop, i use to have a dedicated online fishing shop which i sold and we averaged 100 hits a day, so incorporating this on the forum could be a very good move for online sales.
2) I can obviously advertise my products on the forum for next to nothing gaining some decent exposure.
3) Attract advertisers and gain revenue like that

My question is how much do i offer him? He only makes R1500 per month minus hosting costs which is according to him R120 p/m

Any ideas, i would obviously like to buy it as cheap as possible!