There seems to be a big push to South Africans to buy .co domains. The pitch is that with all the "good keyword-rich" .com domains taken, and after considerable pressure, a new domain for commerce has been opened up with the .co extension.

Just so you folks know - the .co extension implies Columbia, just like the .za extension implies South Africa. It denotes a geographical region of interest, not a commercial interest.

If you are interested in a website targetting Columbia, or believe that getting a .co domain is the next gold rush, registering a .co domain using Godaddy will currently cost you $11.99 for your first year, which is substantially cheaper than what was being pitched to me on the phone.