The question of blending coaching/consulting depends on the industry you operate in is my guess.
I am a generalist business consultant and coach, even though my strongest skills lies in the marketing/advertising/copywriting direction. Having said that I do know how to do the rest as well. I am a strong believer in learning new skills, and that is something that I push my clients into doing on a constant basis. The reason I decided to go the route of a generalist is that I specialize in small business, with a big focus on the 'emerging markets'. They simply do not have the resources to afford specialists from every field. I do employ financial and legal experts on a retainer basis for the cases that requires a more delicate hand.
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