Total arrivals from Africa and the Middle East grew 15.69% from 4,673,724 in 2004 to 5,407,216 in 2005; from Europe the number grew 1.68% from 1,287,057 in 2004 to 1,308,634 in 2005; and from the Americas it grew from 290,625 to 322,099 (statistically, a 10.83% increase). Asia and Australasia sent us 71 less tourists lat year - down 0.03% from 275,001 (which leaves you wondering what happened to that much-vaunted ‘preferred destination status’ which China conferred on us with much fanfare a year or two ago).
Looking at those African figures a little more closely, I found that Lesotho provided us with 1,657,119 tourists in 2005 (up 12.66% from 2004); Swaziland, 909,966; Botswana, 794,705; Zimbabwe 773,991; Mozambique, 596,462 and Namibia 219,303. Nigeria sent us 28,995, Angola 27,801, Kenya 20,738 and Mauritius 13,921 people. And air arrivals from the rest of Africa amounted to 118,692.
And what did all those people do here? Were they leisure, business, religious or medical tourists? Neither the Stats nor the Tourism Growth Strategy brochures could tell me.
But lemme guess: our five top source markets for foreign arrivals to South Africa are Lesotho, Swaziland, Botswana, Zimbabwe and Mozambique; most of the people who visit from those country’s spend two nights in South Africa (I got that from the Tourism Growth Strategy) - and South Africa is the economic powerhouse of the sub-region.
Now - two nights is usually too short for a holiday and as far as I know South Africa hasn’t all that many places of pilgrimage. So those people must have come here to do business (for which read ‘shopping’) or for medical reasons, right?
And how does that help the tourism industry?
Such huge numbers of people do make a massive and undeniable difference to the country’s economy as a whole - but, as reader Allan Duff put it to me: “you can't [lump] Kenyans coming to Gauteng to shop with Europeans coming to the Cape to live it up... Though I appreciate your Gautenger needs to know about the Kenyans.â€
The truth (and it’s not a politically correct truth, I’m afraid) is that the tourism industry as it’s represented at the Indaba can’t count on the millions from Africa to make any real difference to its bottom line.
... Uncomfortable, I know, but it’s something the politicians and the officials need to recognise: at 1,308,634 our arrivals from Europe were less than 1.7% up on 2004.
And that’s the figure that counts.
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