The financials of a business plan: start up business

1. Financials ought to start with start up expenses. These are the expenses you incur before you start trading. You need to motivate how you intend to obtain the finance for the expenses and the initial assets. This is where borrowing of money from a bank or bringing in investors comes in. Your start up costs should ideally be in a spreadsheet or financial table. All numbers must be properly explained from the start up table;
2. Sales forecast: You need to motivate from figures in a forecasted spreadsheet what sales you expecting for a 3 year period. Even though this is a calculated guess it must be realistic, measureable and attainable;
3. Break even analysis: All break even assumption which you have in your break even analysis table and chart must be motivated. Breakeven points should be compared to sales forecasts.
4. Income statement( AKA Profit and loss statement);
5. 3 year projected income statement;
6. 3 year cash flow forecast: The business has to be able to generate cash and cash equivalents.
7. Balance Sheet: Motivate the figures in your balance sheet;