Which is more important, products or marketing?

[robinsonwang]

To most of the ebusiness companies, they are always been troubled by this.

Is the produtcts the most important parting for the ebusiness company, such as amazon, overstock, dinodirect,starzmart? If you want to buy a good quality products, which site will you go?

For the marketing part, we know there are cpc marketing, cpm marketing, cps marketing and so on. Is the marketing way deciding how wonderful the company is now?

[Justloadit]

Marketing is important, how else will you know where to buy.

If I could buy direct from the manufacturer, I would feel more confident that I would get the after sales service because of the manufacturers reputation, and would feel that I would get my goods after paying up front for them.
When buying high value items via an eWeb site, I feel very open risk of loosing my money, so I avoid it.

[Newretailer]

Marketing is the most important in the short term, but for the longer term you need good quality product, so I would say a good balance of the two. Without marketing you don't stand too much of a chance to get off the ground.

[robinsonwang]

Marketing is the most important in the short term, but for the longer term you need good quality product, so I would say a good balance of the two. Without marketing you don't stand too much of a chance to get off the ground.

I can't be more agree with you!
To find a way to keep long term good quality is hard and to find a short term efficient marketing way is also important.

[Missnancyalex]

Amazon and overstock are the biggest name of the online industry. How they became so big? Only answer of this question is “Marketing”
Did you know about spotify? It became the biggest brand of songs industry in no time because of marketing. So according to me Marketing is compulsory for every business to get recognize.

[Kgashane]

The answer to the question, "which is most important between a product and marketing?" is to my mind clear...

Neither.

Product and marketing are both important. You can't market without a product, and you need marketing to sell your product. So the two should not be compared as if you have to choose one of them. You NEED both.

[felixthomas]

Amazon and overstock are the biggest name of the online industry. How they became so big? Only answer of this question is “Marketing”
Did you know about spotify? It became the biggest brand of songs industry in no time because of marketing. So according to me Marketing is compulsory for every business to get recognize.

Yeah I do agree with you. But the thing is they have retained their market reputation because of their product quality. People prefer to buy their products because they feel its worth buying not only because they are in news.

[Blurock]

The opposite is also true. You have a quality product, better than competitors, SABS approved, done all the tests and qualifications, but no marketing budget or sales strategy and you are stuffed. The product will not sell itself in the big numbers you are expecting.

[ians]

coca cola comes to mind, they still advertise everywhere, Some say, the product should be banned it is apparently so bad for you, i have heard that if you put a coin in a glass of coke it will be gone in the morning, but it taste so gooooood.

[wynn]

A good product backed up by good service does it's own marketing.
Obviously you will have to do the necessary to get known, but huge amounts of marketing won't rectify a tarnished reputation.