Which is more important, products or marketing?

[Raymond Smit]

Which is more important products or the marketing = Neither! the market is the most important. You need a market with a
predetermined need so that you can have a product to fill that need. After which you shall select the most cost effective way
to reach the market and sell them.

Let's put it this way - who would sell more hamburgers if me and you both had a hamburger stand? The one with the hungriest
crowd!

[Dave A]

Which is more important products or the marketing = Neither! the market is the most important.

I like your out-of-the-box thinking, but here's a thought to chew on - a Warren Buffet-ism.
Don't serve the market. The market is there to serve you.

Confused?

You need a market with a predetermined need so that you can have a product to fill that need. After which you shall select the most cost effective way to reach the market and sell them.

In hard-core consumerism, if you don't have a market, create one through marketing

Final parting thought on needy markets:
It is better to have a product that the market wants rather than a product that the market needs.

Now let's see if you can figure out why?

[wynn]

'Pull Marketing' when you have a product or service and you dangle it in front of clients and they follow.

'Push Marketing' when you have a product or service and you guide (shove) your clients into buying

[Miro Bagrov]

Both..
Product is a part of marketing.
Marketing = Product + Place + Price + .... ? Right?

[Apps4SouthAfrica]

A good marketer can sell just about anything, but the customer won´t be coming back for more if the product is no good. On the other hand if you have a good product and nobody knows about it, then you sure aren´t going to make any money either and sometimes people need to be informed about options including yours. Some of the best products I´ve bought were things I didn´t even know existed until I saw someone else using them.

When it comes to marketing, not all techniques are made equal either - word of mouth (which can only be achieved with a quality product) is by far the best marketing tool you could ever have. It costs less than most marketing techniques but definitely requires a top product and excellent customer service. A less superior product can also be sold - but will require marketing that costs more money.

[tec0]

Creating a need or identifying a need, I find that some businesses do well to apply both strategies. An easy example would be security systems. The need for a cheap effective system is already there. So now you provide client with a cheap system.

Now you can add value to the product by creating a new market for it "installation and servicing" your company for example can give the client an option to have their equipment installed and then include a service contract to maintain it. Now some clients may want servicing others not but still if you don’t put it on the table how would you know?

[Blurock]

A good marketer can sell just about anything, but the customer won´t be coming back for more if the product is no good.

Well said. All the marketing in the world will not sustain a bad product.

[kate]

Both of them are important.But in my opinion,marketing is more important.Because though you have good quality product,but others don't know it ,and you don't know who want it,as a result,they will not buy your product and you will miss the market.Like me ,if I haven't marketing ,I haven't introduce my product ,I will not realize which is my best market.and my product will store in my warehouse.

[Just Gone]

Let's put it this way - who would sell more hamburgers if me and you both had a hamburger stand? The one with the hungriest
crowd!

Nope ..... the one with the better hamburgers will sell far more ! Word of a bad product spreads quicker than a virus .......

[kate]

There is no doubts that quality is very importang ,but at the same time ,the good product should be showed to customer,in other words,the goods should have markets.