Stuff marketing - Think credibility

Dave A · 28-Mar-08, 12:46 PM

My latest blog entry:

Quote:

So you are not getting the results you want from your marketing campaign.

You have profiled your perfect customer.
You have got your message out to your target market.
You have highlighted the benefits and given the features.
Everyone you show your advert to thinks it is fantastic.

And yet no-one is buying. At least not in viable numbers.

I've got a suggestion:

Stop thinking "marketing" and start thinking "credibility."

Despite your wonderful offering, you simply are not credible enough for people to buy from you.

read the rest of Stuff marketing - think credibility here

So what do you think. Is it possible to have incredible marketing that is not credible?

IanF · 28-Mar-08, 04:29 PM

Dave
Do you want to put a lot of Marketing coaches out of business.
Post this in My Genius with a heading best marketing advice lets see who bites. I agree with you.

Dave A · 28-Mar-08, 11:16 PM

Maybe I'll stir that pot on Monday

SoftDux-Rudi · 31-Mar-08, 09:53 AM

please let us know how it goes

Dave A · 04-Apr-08, 01:09 PM

Well! I floated the blog entry on mygenius today. It seems to be going down well

But I got lucky.

Thanks Tess

Karenwhe · 04-Apr-08, 10:16 PM

I see you decided to blog again? That is great

.

Hope you added your blog to amatomu

Dave A · 06-Apr-08, 06:07 PM

Yep! We'll just have to see how it goes, though. I've got this idea of what I'd like to cover, but whether it will be interesting and new - who knows.

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28-Mar-08, 04:29 PM	#2
IanF Moderator Join Date: Dec 2007 Location: Jhb Posts: 698 Thanks: 52 Thanked 111 Times in 69 Posts Rep Power: 4	Dave Do you want to put a lot of Marketing coaches out of business. Post this in My Genius with a heading best marketing advice lets see who bites. I agree with you.

28-Mar-08, 11:16 PM	#3
Dave A Site Caretaker Join Date: May 2006 Location: Durban, South Africa Posts: 10,172 Thanks: 978 Thanked 696 Times in 609 Posts Rep Power: 28	Maybe I'll stir that pot on Monday

31-Mar-08, 09:53 AM	#4
SoftDux-Rudi Gold Member Join Date: May 2007 Location: Johannesburg, South Africa Posts: 632 Thanks: 3 Thanked 120 Times in 83 Posts Rep Power: 5	please let us know how it goes

04-Apr-08, 01:09 PM	#5
Dave A Site Caretaker Join Date: May 2006 Location: Durban, South Africa Posts: 10,172 Thanks: 978 Thanked 696 Times in 609 Posts Rep Power: 28	Well! I floated the blog entry on mygenius today. It seems to be going down well But I got lucky. Thanks Tess

04-Apr-08, 10:16 PM	#6
Karenwhe Bronze Member Join Date: Dec 2007 Location: Johannesburg Posts: 138 Thanks: 7 Thanked 23 Times in 17 Posts Rep Power: 3	I see you decided to blog again? That is great . Hope you added your blog to amatomu

06-Apr-08, 06:07 PM	#7
Dave A Site Caretaker Join Date: May 2006 Location: Durban, South Africa Posts: 10,172 Thanks: 978 Thanked 696 Times in 609 Posts Rep Power: 28	Yep! We'll just have to see how it goes, though. I've got this idea of what I'd like to cover, but whether it will be interesting and new - who knows.

Stuff marketing - Think credibility

My latest blog entry: So what do you think. Is it possible to have incredible marketing that is not credible?