Definitive Guide on Due Diligence in the Network Marketing Industry
This short but useful guide is "non-denominational" and steps you through a simple but very valuable assessment process to minimise risk and maximise potential of any MLM opportunity.
Feel free to use it to promote your own company, because it also provides a very good contrast between the 4 methods of wealth creation, showing quite conclusively that for most people, the leveraged business model is the only intelligent choice.
Just Google "smashwords, how to make more money" and you'll be able to download it free, no strings attached. Any questions about how to get the most value from this in your own business opportunity, please just ask.
I should add that when you're considering giving this book to a prospect there's a way to do that which will increase your chances of getting further along the process of recruitment.
1. Never just send it to someone. Always send only with permission, after a telephone call or discussion that confirms the person as someone who is suitable, and whom you'd like on your team. I don't want to make this post too long by describing how to find the right leads but at least you want to ask "are you actually open to looking at income streams other than what you're doing right now". If they're not, please don't go further because if you have a great opportunity, you don't have time to waste trying to inspire people who aren't interested. You're looking for people who're looking for what you've got.
2. Always ask when they'll have time to read it, and make sure you agree to an appointed time for a catch-up call. Tell your prospect "write down all your questions and comments and I'll answer those fully when we chat."
3. Your first question on that call should be "what did you like most about what you read" and then "and what else stood out to you" etc, so that you don't waste time raving on in a direction that has no interest or relevance for them.
4. Have a next step. This will be a video, a live meeting, a group presentation, a 3-way call, or any other proven device that your company has for prospects.
If you get to this step, provided your company passes the due diligence test, you'll enjoy a high rate of recruitment. Whether or not your new recruit engages strongly with the training process and duplication model is another question. If they will also do that, then you have found someone who has an excellent chance of building a strong and sustainable business.
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