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Thread: How Can you sell home security system in South Africa?

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    Post How Can you sell home security system in South Africa?

    South Africa has high crime rate around the world, so we have designed new home security system and car security system to protect consumers safety and our system has make up the current security system's deficiencies. Now we want to promote it in South Africa, could you give me some advices?

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    back up

    you mention the crime rate and it is precisely for this reason that the local consumer would want security in terms of warranties,maintenance,proper back-up. This set up is paramount. The actual hardware that you want to market forms but a small portion of the "security system"

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    Diamond Member Justloadit's Avatar
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    The selling of hardware at a cheap price is not going to make it. Clients do not just want a loud sound to go off when there is an attempted robbery, they want instantaneous support, which requires a top of the range security task team who will respond with in a few minutes.

    To make the hardware desirable, it requires a little more than triggering a siren.

    There are local companies offering a range of services, which are initially serviced by the hardware, but the primary marketing is the return of the stolen asset which communicates with the base station at all times.

    As the security systems increase in complexity, so do the criminals become more aggressive with the victims, so much so that they usually take the victims where ever they go to reduce the risk of the alarm systems being triggered
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    some numbers

    I read this and started doing some reading about this industry. I found a page about home insurance which says that "In 2009, according to the police, 246,616 home burglaries were reported in South Africa".

    I guess there is a market for a product like this, but you have to remember that many homes are not even secure enough for such a system in South Africa. It seems that keeping guard dogs in the house (not in the garden for the risk of them being poisoned by the burglars) may continue to be the best option.

    Pardon the ramble.

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    Site Caretaker Dave A's Avatar
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    Maybe do direct marketing to the security companies?

    It's not the sort of commodity that the consumer buys over the counter and install themselves - at least if they want something more than a Mickey Mouse setup.
    The trouble with opportunity is it normally comes dressed up as work.

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    Quote Originally Posted by Justloadit View Post
    The selling of hardware at a cheap price is not going to make it. Clients do not just want a loud sound to go off when there is an attempted robbery, they want instantaneous support, which requires a top of the range security task team who will respond with in a few minutes.

    To make the hardware desirable, it requires a little more than triggering a siren.

    There are local companies offering a range of services, which are initially serviced by the hardware, but the primary marketing is the return of the stolen asset which communicates with the base station at all times.

    As the security systems increase in complexity, so do the criminals become more aggressive with the victims, so much so that they usually take the victims where ever they go to reduce the risk of the alarm systems being triggered

    Our security system is not only alarming system, but has active defense function which is the key advantage of my system. And it could protect customer's life in less than one minute, and donot give criminal time to react the whole protection process.

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    Diamond Member Justloadit's Avatar
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    You are asking us to make recommendations on marketing a product, but we do not even know what you wish to sell.

    I think if you wish for more help, then you must submit a full specification of what you have to offer, anything less and you will be wasting every ones time.
    Victor - Knowledge is a blessing or a curse, your current circumstances make you decide!
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    Compare to the conventional home security system, our system has the following advantages:

    1. The system could dispense users from the complicated operation of arming or disarming a security system and setting up three-dimensional defence area automatically.

    2. Analyzing and locating the position of people who are close to the defence area though multi-level band sensor network system and multi-level network system architecture, which could minimize the risk of invasion.

    3. Turning passive alarm to active defence, which could protect users before dangers occur.

    If you need more informations, please browse our website: http://www.tongyuelectric.com/
    Last edited by Dave A; 20-Dec-10 at 09:16 AM.

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    Second introduction:

    When your families suffered hijacking at home, who could protect your families’ life?

    When your house suffered banditry, which could protect your property?

    When you encountered hijacking on the way, which could protect your security and your car?

    When your house happening fire accident, which could help you to put out the fire immediately?

    We could. My company is focus on protecting personal security and property safety and providing very meticulous security service for our users. Our security system would bring you the most advanced security experience with high reliability, high detective capacity and precise report function.

    Our aim is to minimize the potential risk faced by users, like burglary and robbery, and provide them with our first-class security system.

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    Gold Member Martinco's Avatar
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    Quote Originally Posted by Justloadit View Post
    You are asking us to make recommendations on marketing a product, but we do not even know what you wish to sell.

    I think if you wish for more help, then you must submit a full specification of what you have to offer, anything less and you will be wasting every ones time.
    The information given and even the website still does not give us exactly what you want to market. In order for us to help you , you need to give exact information. Tell us what it is and what it consists of and I am sure you will be assisted better.
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