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Thread: Marketing My Business Online

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    Question Marketing My Business Online

    Hi All,

    I recently started my own company namely Keda IT Solutions (www.kedaitsolutions.co.za). My problem lies here, i am not a marketing expert and need to get exposure/numbers to my website.

    What are effective means of doing this? i have already used the twitter and facebook routes but no success so far.

    My next alternative is to print flyers and hand them out all over.

    Any suggestions or ideas?

    O and if you wish to contact me drop me a pm or head on over to my website and fill in the form on the Contact Us page.

    All help will be much appreciated!

  2. #2
    Site Caretaker Dave A's Avatar
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    At Keda IT Solutions we go out of our way to make you, the client, feel special and valued. We realise that in this modern techno age that we live in, no successful business can afford not to have some sort of online presence. The most effective way to achieve this is by means of a website. Your company's website will give you the online presence and exposure that you need.
    Seems a bit ironic in view of the question.
    The trouble with opportunity is it normally comes dressed up as work.

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    lol it is true what is mentioned on the website, but the problem is getting that exposure to the website...Marketing is something i need to skill myself in still. I can only do SEO and things like that.

    Put it to you this way, i have a few ideas on how to market the site, i would like advice on what has been found to work in south africa as effective marketing tools + strategies.

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    Hi Antec,

    Your page source seems to have keywords in it, exception that the description filed is wasted on blurb.

    Your use of "IT Solutions" is also wasted - what you actually do is create web pages and supply hardware & software. "IT Solutions" is wishy washy and vague.

    The acid test for me though is that, although I can google "Keda IT Solutions" ( so google knows you ), I was unable in 5 tries to find a set of google terms that would get you even onto the first 100 rankings. Even "+design +website +hardware +software +"cape town"" didn't work.

    In short you are so invisible you may have found a new stealth technology!!

    If you are firmly below the horizon, your clients won't find you.

    Hope you don't mind me being frank! Good luck!

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    Dave A (16-Nov-10)

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    Hi,

    Yes the SEO on the site is not good, BUT that will be addressed very soon.

    Thanks for the response though.

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    Site Caretaker Dave A's Avatar
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    One difficulty I see that needs to be overcome is that on-site SEO on its own probably isn't going to make much of a difference in this case. The website builder/company website etc. space is one of the most competitve out there when it comes to organic search.

    Yes, you need to do it anyway - it's part of the foundation of establishing a meaningful online presence, but it's probably going to take a lot more besides to get the results you want.

    There's quite a few threads on TFSA talking about other mechanisms for online promotion. To get you started, some of the very best have been started by Chatmaster.
    The trouble with opportunity is it normally comes dressed up as work.

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    Bronze Member robinsonwang's Avatar
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    Quote Originally Posted by parklandgroupohio View Post
    hi

    Hired a person that expert in marketing, and ask them to teach you,
    how/where to find one expert on marketing?

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    flyers work if your marketing to the people around your community but if this business is something that can be transacted online all over the world, you would want to hire an internet marketer to spread the word for you.

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    primeads online advertising

    hi you can make money ad advertise at the same time on www.primeads.co.za
    Last edited by garrethm; 08-Dec-10 at 02:38 PM.

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    Had a look at your site; SEO is one thing that needs to be addressed urgently, but one other thing. Open your site, and look at it for 3 seconds. Then put it away, and say to yourself, what does the site want me to do?

    Sites these days need to be interactive; once you get the customer in the store, you need them to find something of interest and the waltz on over to the till. Same for a site; you need to think about what you want your visitors to do, and then make it possible for them to do that.

    Reply in this thread if you need more help here.

    Pardon the ramble.
    -Jan

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