Man vs Woman - Marketing Strategies

[G Robin]

When you sell to a woman compare to a man there's explosive differences that you never thought of.

When it comes to selling a different approach should be taken when selling products or services to a man in comparison with a woman. Simply because both of them think very differently and for this reason, their decisions should be influenced by different approaches.

For instance, when a man decides to purchase a car he looks for the newest model, speed, mileage, etc. However when a woman goes out to purchase a car she will often select a car depending on color and fancy shape. She will be interested in whether there is enough space to store her necessities and if it makes her look good. Because their psychologies differ a great deal, they should be persuaded to purchase a product using different methods.

Presentation is also extremely important. The salesperson talking to a male customer doesn't have to focus much on looks and cleanliness. It's okay if he doesn't have necessary documents available and that his sleeves are rolled up.

But when the same salesperson is talking to a female client, he should be spotless from head to toe. He should comb his hair appropriately, have manicured nails and even his shoes should be well-polished. The salesperson should be prepared with all the necessary documents before hand and shouldn't go rushing towards the customer.

Words should be spoken with extra care in front of a female customer. Women are better listeners and they will evaluate every spoken word. A lot of emotion should be involved when talking because women tend to be drawn to emotions immediately.

For instance when selling clothes to a lady, tell her that the garment enhances her looks and will easily go from day to evening if need be. Pick a garment for her and ask her to give it a try. The customer will be appreciative and in turn will take less time to buy the product. Seventy-five percent of the sale is made for you if she is quickly won over emotionally.

The next important point is to never stop talking in front of a female customer. The moment the salesperson stops talking, she will start thinking seriously about the product and will start evaluating every detail of it. This gives her time to reconsider purchasing it. Keep in mind that women are capable of multi-tasking. They will be able to listen as well as read the product details at the same time. So keep her involved in several things at a time.

Men on the other hand do not naturally have the talent of multi-tasking. If a male client gets involved with something else, stop speaking right away because he will be most likely unable to focus on both things and it will lead him into a confused state, which will keep him form making a purchase.

Another thing to consider is, it’s not always a good idea to have a woman salesperson work with a male client. Women tend to talk a lot and men are usually commonly known to be bad listeners. The female salesperson will go on and on about the merchandise and the man will just nod his head without getting any message. They will not appropriately express whether they are getting the point or not.

On the other hand, a woman client can easily express how much she has followed and won't be afraid to ask appropriate questions. Even if she doesn't speak it out, her facial expressions will tell it all. So when a salesperson is interacting with a female customer, he or she should watch out for the client’s expressions. If she shows any state of confusion or dislike, try taking a different approach.

Well as you can see there is definitely a difference between selling to a man verses selling to a woman. Take the time to learn them and you will be sure to close more sales for your business.

There you have all the Secret Marketing differences,apply action to it and you will be amaze of the outcome.For more in-dept article marketing strategies you can sign up for FREE Here