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Thread: Managing a business website

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    Managing a business website

    Hi there

    So you want to market online? Don’t want to join the masses of sites that have no growth? Best you start reading. Lack of marketing is the biggest downfall online and you’re never going to get to where you want to be without it.

    If you need advice on website design and hosting I can help and I am pretty confident you’ll be impressed with what I have to offer. Online marketing I can offer general advice but it’s up to you to find out where to find your target customers.

    Online marketing however has no quick fix. Many companies offer all kind of products to build your site, and unless they have someone daily to focus on your web marketing and are passionate to make it work. You’re pretty much wasting your money. Do it allot and you might as well be marketing yourself.

    Can you hire a permanent employee/specialist to help you do marketing?
    This is a very positive step and can surely bring in the cash. There are a few tips and tricks to remember when making a website and making it work.

    1. Your website needs to be SEO friendly. That means in real that it is displayed in HTML(Hypertext Markup Language) Neatly
    HTML is the core of internet pages. I’ve heard Many times before
    No HTML = No internet.
    Search Engines are growing no doubt and I’m pretty sure their inability to read other languages is soon a thing of the past. There are a few good reasons they stick to the basic HTML, unimportant info for now.

    2. If and when your keywords are many and you have a good 500 words per page. Paragraphs and informative content then you can take a look around for applications that will measure your traffic. Google has many useful free applications like Google analytics. Our hosting company offers a handful of useful free tools that can help you check your traffic and give all sorts of important information. E.G. details about what browser is being used, IP address, Country, origin, time on website, where your traffic originated and where they went.

    3. Now you have a working system and can monitor your traffic. It’s a good idea to start marketing. Make sure your website is submitted to search engines, Especially Google. There are many back-end systems that your website designer should have already setup that will help boost your scoring on the search engines. Sorry I need to keep this short I’ll explain more in future posts.

    4. Right here is the trick to online marketing. Linking, Linking and Linking. You don’t link to get people to follow, simply link to get search engines to better your ranking. High ranking sites on Google linking back to you gives you extra point’s, higher points will push you up on search engine listings. Search engines want to make people happy. Happy people use their search Engine more.

    5. Make people happy. Share information, update your website regularly, Blogging is a great way to do this! Growing a website is compared to getting water to change direction in a river. You need to make the water start dripping in and then make it want to bring more. You monitor what works then focus on that area.

    6. More traffic also tells Google to increase your score, so do some offline marketing.

    Hope this helps

    Regards
    Webmaster
    Last edited by Webmaster; 18-Oct-10 at 05:20 PM.

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    Chatmaster (20-Oct-10), Dave A (18-Oct-10)

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    It is that simple

    Interesting article. It really is that simple, any web site needs to be worked at and this takes time. Amazing how clients often expect us to wave a magic wand and viola, the have traffic and sales . If only life was that simple!
    Michael Vella
    Web Presence Solutions - www.solutionsweb.co.za

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    Webmaster (19-Oct-10)

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    Yea it is 'That simple' lol

    It takes time to market a website. However once your website is working and has a good traffic flow it can pretty market itself. No I don't mean you sit back and watch the money flow. If your site offers interactivity and has enough to attract customers back it becomes much easier to make it work. Another reason why blogging is so helpful & regular updates makes people wonder what’s new. A company website should have someone allocated. It's a full time job and like this definitely a huge asset.

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    Hi Webmaster

    Good article that will hopefully open a few minds on how the Internet truly works. I think it is important for business people to also understand the TrustRank paper published in 2004 to understand how search engines sees the future from the visitors point of view. Some SEO companies has some challenges to obtain good rankings in competitive markets with companies not maintaining their websites properly. Your pointers is certainly true and worth paying attention too.

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    Webmaster (26-Oct-10)

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    Thanks for the positive response Chatmaster.

    Any business website needs the same effort it takes to run the business. It is a very useful tool and a great way for potential customers to build trust in business by learning what you stand for even if you’re not targeting online traffic, you should make sure your website is kept up to date, as it will work as a portfolio for clients that find a link to your website via offline means.

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    My company wants to promote home security sytem in SA, then my manager told me post my system's introduction on different forums, which will attract potential customers, however this method has no effect and no one connect with us. And I think my company's website is bad, and I want to advice my manager to exchange it.

    Do you think whether my manage's method effective or my method?

    Looking for advice!
    HOME SECURITY EXPERT---www.tongyuelectric.com

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    Jesus my chinese friend are you serious? Is the pope a catholic? The english version of your website is terrible, no english speaking person could take it seriously, my mandarin is zero so i am very impressed with your english but posting on forums with anything less than perfect english is a tough ask. You should consider finding a partner in SA that already has a salesforce in the security market, assuming your product stacks up.

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    Quote Originally Posted by OnlineMarketing View Post
    Jesus my chinese friend are you serious? Is the pope a catholic? The english version of your website is terrible, no english speaking person could take it seriously, my mandarin is zero so i am very impressed with your english but posting on forums with anything less than perfect english is a tough ask. You should consider finding a partner in SA that already has a salesforce in the security market, assuming your product stacks up.

    Do you mean you cannot understand my company's english introduction? Does the english introduction has some problems?
    HOME SECURITY EXPERT---www.tongyuelectric.com

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    Security website

    Hi jdg1868


    You're both right the website needs allot of work and social networking is a great way to develop a client base. One is simply making a portfolio that people find to be professional and the other is needed for marketing. You need both to work if your going to be successful.

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    Quote Originally Posted by Webmaster View Post
    Hi jdg1868


    You're both right the website needs allot of work and social networking is a great way to develop a client base. One is simply making a portfolio that people find to be professional and the other is needed for marketing. You need both to work if your going to be successful.
    Thank you for advice.
    HOME SECURITY EXPERT---www.tongyuelectric.com

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