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Thread: Interesting Bits Of Information

  1. #1
    Email problem derekjay's Avatar
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    Cool Interesting Bits Of Information

    Hi Guys

    I just came across some figures that I thought may be of interest to the internet marketers out there...

    Market Share Of The Major Search Engines (June 2010)

    Google - Global 84.96%
    Yahoo - Global 6.24%
    Bing 3.39%
    Baidu 3.06%
    Ask - Global 0.76%
    AOL - Global 0.49%
    MSN - Global 0.09%
    AltaVista - Global 0.07%
    Excite - Global 0.02%
    All the Web - Global 0.01%
    Lycos - Global 0.01%
    Microsoft Live Search

    Hmmm... talk about a monopoly I think the South African market is even more Google-friendly than the global one.

    Another interesting fact:

    I don't have the exact figure, but natural results (ie, not Google Adwords or PPC), get 70-80% of the clicks, whilst PPC gets the remainder. So if, you're using PPC and not doing any SEO work on your site, you are potentially losing out on 80% of the enquiries... Scary stuff.

    I guess you could say I'm pushing a point here - SEO is important! If you're wanting to harness the power of internet marketing in SA, you should really consider putting either some time or money (DIY or outsource) into getting your website "SEO Strong".

    Anyone else got some tidbits of info, please share with us

  2. #2
    Diamond Member wynn's Avatar
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    Google got where they are because they offered faster searches than everybody else at the time.
    the other search engines (cant even remember their names, Aardvark, Microsoft etc.) were pedantic and offered no advantages whereas Google did.
    The next new kid that offers more and quicker than Google will rise and on and on!!!
    "Nobody who has succeeded has not failed along the way"
    Arianna Huffington

    Read the first 10% of my books "Didymus" and "The BEAST of BIKO BRIDGE" for free
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    Diamond Member AndyD's Avatar
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    I still use Dogpile.com once in a while..for no other reason than the name makes me smile :-)

    Thanks to the MPIAA et al, Google has started force filtering results so depending what I'm searching for I sometimes use a more focused search engine along with manual search strings.

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    Site Caretaker Dave A's Avatar
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    Quote Originally Posted by wynn View Post
    Google got where they are because they offered faster searches than everybody else at the time.
    not so sure about the fastest - it's been their ability to generate relevant results better than anyone else that has made Google so dominant.

    In the spirit of sharing, the top five organic search engine sources of traffic (of a total of 17) here on The Forum SA as reported by Google Analytics:

    Click image for larger version. 

Name:	search-engine-top5.JPG 
Views:	109 
Size:	39.2 KB 
ID:	1303

    It's probably reasonably reflective of SA search engine usage as over 80% is SA traffic. I did a year-on-year comparison so that the more analytical among you could pick up trends too.
    The trouble with opportunity is it normally comes dressed up as work.

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