I just came across some figures that I thought may be of interest to the internet marketers out there...
Market Share Of The Major Search Engines (June 2010)
Google - Global 84.96%
Yahoo - Global 6.24%
Ask - Global 0.76%
AOL - Global 0.49%
MSN - Global 0.09%
AltaVista - Global 0.07%
Excite - Global 0.02%
All the Web - Global 0.01%
Lycos - Global 0.01%
Microsoft Live Search
Hmmm... talk about a monopoly I think the South African market is even more Google-friendly than the global one.
Another interesting fact:
I don't have the exact figure, but natural results (ie, not Google Adwords or PPC), get 70-80% of the clicks, whilst PPC gets the remainder. So if, you're using PPC and not doing any SEO work on your site, you are potentially losing out on 80% of the enquiries... Scary stuff.
I guess you could say I'm pushing a point here - SEO is important! If you're wanting to harness the power of internet marketing in SA, you should really consider putting either some time or money (DIY or outsource) into getting your website "SEO Strong".
Anyone else got some tidbits of info, please share with us