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Thread: . Current Market Conditions In The Tradeshow Business

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    . Current Market Conditions In The Tradeshow Business

    Just out of curiousity what are you all finding in terms of attendance at local/regional/national tradeshows you are attending?

    I've gone to a few in the last month or so that would have been packed a few years ago to find very few people. Probably the biggest change beyond attendance was that nothing is given away at most of these now.

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    Money isn't flowing as freely as it was a couple of years ago and budgets for all sorts of things have been tightened. Trade shows have become more about business and less about holidays paid by the business.

    I don't think trade shows are dead, just less frivolous.
    The trouble with opportunity is it normally comes dressed up as work.

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