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Thread: The art of conversation.

  1. #1
    Diamond Member tec0's Avatar
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    The art of conversation.

    It is known that most people do not want conversation when they are looking at products. However what if the person “customer” wants to know more about the product at hand.

    It is at this point where LARGE organisations fail. It has been my experience that product knowledge is limited to what is stated on the box? Now ask yourself this question. You want to sell product X and Y but do your staff know what product X and Y is? Do they know why your product is better?

    I honestly do feel that shopkeepers and businesses alike must take the time to teach staff the art of conversation. The right approach and indebt knowledge impresses and more importantly it keeps the frustration levels low. Thus allowing for sales.

    So a few things to remember when it comes to Conversation:

    Never be aggressive.
    Never give attitude
    Keep your cool
    Do research on the product
    Identify key interest
    Keep answers short and accurate

    If you are the owner, manager, supervisor keep the following in mind:

    Give your staff the right information “internet helps with this”
    Give your staff the opportunity to study manuals

    Allow your staff to know more about the product via internet and why your product is better it is also a confidence booster.

    Ask your staff tricky questions and identify their problem arias for improvement.
    Always add to the staff’s knowledge base where possible “it will give them the edge”

    Generate interest towards your products. If your staff is interested you can be sure the customer will be.


    Did you write about this subject before?: YES I did write a post about the subject before. However, I phoned a local shop and asked a few questions about a product “alarm system” and the person was really NOT helping.
    peace is a state of mind
    Disclaimer: everything written by me can be considered as fictional.

  2. #2
    Site Caretaker Dave A's Avatar
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    My tip - Get your sales staff to use the products.

    Knowing the technical specs is one thing - being able to talk about the experience... that sells!
    The trouble with opportunity is it normally comes dressed up as work.

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    tec0 (10-Mar-10)

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    Diamond Member tec0's Avatar
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    I know a sales person at our local “electronics store” this dude knows his computers and he knows that I know so he “upped” his game and started to play with the demo on display and with a few tips from me and a LOT of reading and dedication on his part he made him one hell of a sales person. Every single time we talk I can tell he is in the “zone” and it is refreshing because every single product including 2 notebooks was well worth it!! And I have no regrets ever!!! Both notebooks are running stable and fast... <<< Electronic stores can make a note of this) now that is healthy business!!
    peace is a state of mind
    Disclaimer: everything written by me can be considered as fictional.

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    Gold Member Dave S's Avatar
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    Post The art of "selling" conversation.

    I'm in an industry where there are only 3 players (suppliers) and the market is limited to some 620 potential customers. The amount of time the sales "competitors" run down the other guy to get the sale is crazy.

    Here's a tip, tell me what your product can do, not what the others guys' can't do, I'll ask him to tell me that as I will with you.
    Today Defines Tomorrow
    Errare Humanum Est Remitto Divinus

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    Dave A (14-Mar-10)

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