A TIP FROM MARTY MARSH
eMail Marketing Tip
Ever wonder why your eZines and emails wind up in your customer's junk folders?
Choose a FROM address and stick with it!
It happens to me over and over again. I sign up for someone's list, then I discover several of their emails in my junk folder. Why? Because they use a different email FROM address every time they send to me.
It does no good to ask your readers to whitelist your email address if you change it all the time. Your one goal for effective eMail marketing is to get your messages delivered and, while there are a lot of factors that effect deliverability, you improve your chances when you use the same FROM address for everything you send whether that's eZines, Announcements or sales messages.
Tell your readers what email address you'll be sending from --- ask them to whitelist it --- then use that address. Consistently.
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