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Thread: How to Create Buzz for Your Business

  1. #1
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    How to Create Buzz for Your Business

    Getting people to talk about, and talk up, your business is the kind of publicity money can’t buy. Word-of-mouth recommendations for your products and services are essentially free advertising, and when economic times are tough, that’s the best kind of advertising you can have.

    While good service and products are important factors in getting people to pass along recommendations to others, it doesn’t hurt to do a little extra. Think about what your business has to offer, and with some creativity you can structure a campaign that will create buzz for your business and goodwill in your community. Many of these efforts do not cost a lot of money and use existing products, knowledge, and resources.

    Becoming a trusted advisor or authority on a subject is one way you can provide a service to the community and put your business in the forefront. For example, a pharmacist can write an advice column for the local newspaper offering up wisdom about common drug issues (e.g., over-the-counter treatments for poison ivy, or myths about treating a cold). This establishes the businessperson as a trusted local authority and the community is served in a meaningful way.

    A contest is another good way to drive people to your business. For example, a contest that encourages good habits among children, such as participating in athletics, reading, or recycling, gives your business exposure while making a contribution at the same time. The goodwill alone is worth the cost of the prizes.

    With easy access to blog software and online newsletter services, it is efficient, easy, and inexpensive to communicate with clients. The proliferation of social media has transformed word-of-mouth communication to warp speed. Businesses are turning to Facebook, YouTube, blogs, and so on, to share customer reviews, information on new products, and how-to advice.

    Movies and photos are easy to upload to blogs and newsletters, providing myriad ways to show potential clients what you have to offer. An insurance agent could offer advice on how to lower car insurance rates, while a hardware store could produce a short video on how to repair a window screen. Free advice is always appreciated, and when customers need services your business offers, chances are they will recall your business as the authority.

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    What are you doing to stand out from the crowd?

    A few years ago, the term “mobile marketing” was a concept far too esoteric and technical for businesses to grasp, let alone attempt to implement in-house. Companies offer a web-based mobile text messaging platform for businesses. Here’s how it works: Clients connect online, tap out a message and then it is sent out to their intended audience.
    Customers on the receiving end can choose to either ignore the note or respond to the promotion.
    I send out at least one sms per week and keep my current clients updated with sms solutions.

  3. #3
    Site Caretaker Dave A's Avatar
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    For some wierd reason sms adverts bug me more than email adverts. Don't know why exactly, but they do. Vodacom is the worst for this. They do it in those multimedia messages. Really grates me

    Anyone else feel the same way?
    The trouble with opportunity is it normally comes dressed up as work.

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    I do - irritates me more than spam and more so because of their (Vodacom's) ability to abuse it. PLUS I receive at 03h00 in the morning...Heck No!
    Regards

    Debbie
    debbie@stafftraining.co.za

    From reception to management training, assertiveness, accountability or interviewing skills, we have a wide range of training workshops available for you!
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