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Thread: Squirrels and Small Business Owners

  1. #1
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    Squirrels and Small Business Owners

    Hi Guys

    Haven't posted for some time...hope this is the correct thread.

    Is Your Tail Bushy?

    When you hear the word squirrel, what are the first words you think of by association? Tails and Nuts?

    Googling squirrels recently, it occurred to me that there is a direct analogy between squirrels and South African Small Business Owners.

    There are three types of squirrels: the ground squirrel, the flying squirrel and the tree squirrel.

    Similarly there are three types of SBO’s: the struggling SBO, the high flyer (albeit temporarily) and the one who builds success slowly with good growth, sustainability and clear vision all around him.

    Let me thus introduce Sammy squirrel or should I suggest Sarel Squirrel and his counterpart Sibongile Squirrel?

    Being rather typical as squirrels go, these individuals, both being SBO’s, are faced with the prospect of going about their daily lives under the harsh African sun.

    Had they been in captivity (employees in a large corporation) they would have a life expectancy of approximately 20 years. Being SBO’s though, the chances are that they will not survive their first year. This is not necessarily due to predators, nor lack of food, but from the threat of being run over by a vehicle whilst in search of food. (Even if you are on the right track you will get run over if you just sit there!)

    Should they develop some avoidance tactics during this period, their life expectancy immediately jumps to a six or seven year period – or longer!

    As soon as Sarel and Sibongilie are liberated from their nests as juveniles, the first thing they do is to start demarcating their territory (market place), they do this by urinating on the surrounding trees (leaving calling cards, flyers, telephone calls and client visits)

    Being solitary animals with no hierarchical structure and no common group name such as a “herd” a “gaggle” or other, they simply do what comes instinctively. (no team, no-one to delegate to and no-one to bounce ideas off) The size of their territory thus varies considerably and randomly (without clear outcomes) from one to seven acres.

    Both Sarel and Sibongile go about their daily duties with much energy, hopping sometimes 20 meters at a time in search of food and another tree to mark! (client to service or sell to) They run very quickly for their size at speeds recorded at 20mph – being small business owners, the pace is sometimes frenetic and it is amazing how much hard work gets accomplished.

    Sometimes Sarel and Sibongile get injured (take a knock, encounter obstacles) but they seldom show pain or disability – they simply learn to do what squirrels do, but in another way. As SBO’s this often means trading with no capital, finding innovative ways to simply get the job done – even though these ways are more expensive, more time consuming and cut deeply into the profit margin.

    The fact is that if Sarel and Sibongile do not adapt, they are likely to die!

    Do you want to know how Sarel and Sibongile can ensure that their tails are bushy? Increase their life expectancy and ensure that they remember where their nuts are at all times?

    Join our seminar for INTELLIGENT SQUIRRELS where the topics covered include:
    Identifying weaknesses with the JOHARI window
    Obstacle Removal
    Outcomes Based Goal Setting
    Results Based Measurement

    Prepare now for 2007 – protect yourself from vehicular damage!

    Venue: Indaba Conference Center, Fourways
    Date: 11th December 2006
    Cost: R900.00 per person
    Time: 09h00 to 13h30
    Registration at 08h30

    Cape Town
    Venue: De Oude Welgemoed, Tygervalley
    Date: 6th December 2006
    Cost: R800.00
    Time: 09h00 to 13h30
    Registration at 08h30

    Bookings can be completed online at or via email to or via telephone on 0826878583


    From reception to management training, assertiveness, accountability or interviewing skills, we have a wide range of training workshops available for you!

    Find us on

  2. #2
    Site Caretaker Dave A's Avatar
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    Durban, South Africa
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    Maybe you need to "mark" the calendar too

    Talking of which, I see getting to the 2007 calendar is a bit tricky. Time for a bug report at vB!
    Seeing opportunity changes nothing. Seizing opportunity and running with it changes lives.

  3. #3
    Administrator I Robot's Avatar
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    May 2006
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    Quote Originally Posted by Dave A View Post
    Talking of which, I see getting to the 2007 calendar is a bit tricky. Time for a bug report at vB!
    Problem solved.

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