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Thread: National consumer database

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    Site Caretaker Dave A's Avatar
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    National consumer database

    How do I get off the National Consumer Database?

    I just got called on my cellphone by Metropolitan Life, a company I have never had any dealings with before ever, telling me that I have been selected to be offered a funeral policy +++.

    My question - How did you get my number and how did you select me?
    Off the National Consumer Database apparently.

    This has got to be the ultimate marketers list, I tell you. Not only do they have a number to contact me that is not commonly available, they also have enough information to know that I qualify for their product.

    Who maintains this database?
    How did I get on it?
    How come this information is being made available for use by marketers?

    Come to think of it - how do I access this marvelous marketing resource?
    I'd like to look up the marketing staff of Metropolitan Life and advise them they've been selected for an offer to get fumigated.
    The trouble with opportunity is it normally comes dressed up as work.

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    Graeme (10-Mar-09)

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    just me duncan drennan's Avatar
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    I received some unsolicited SMS's from the DA to register to vote, as well as a phone call (during the first registration weekend). They also said the info came from the National Consumer database. When I email them they referred me to this website, http://www.etl.co.za/ and the "Remove my info" link.

    I am not sure if that is the same database, but it sure does seem like a big one.
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    Graeme (10-Mar-09)

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    Site Caretaker Dave A's Avatar
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    Aah. Key statement here.
    ETL Solutions’ Virtual Data Warehouse system accesses data from a number of co-operative database owners who are authorised to share the data that they own in an attempt to maintain its accuracy.
    I can see two snags:
    • So somewhere along the line I have authorised the sharing of my personal data? (not for anything with my cellphone number on that I know of).
    • There is a difference between "sharing data to maintain accuracy" and using it to compile lists for unsolicited direct marketing purposes.
    The trouble with opportunity is it normally comes dressed up as work.

  6. Thanks given for this post:

    Graeme (10-Mar-09)

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