I currently own an online computer store, and would like to start targeting more business and corporate customers ... but I have no experience on this and don't know how to go about it.
I want to get involved in selling hardware, software, services and consumables to them.
What marketing mediums do I use? Do I phone or e-mailing them asking for their IT buyers, or does that just irritate them?
The main thing I can't figure out is the best way to market to other companies and corporates, which is mainly what B2B is about.
Also, once I do find a business customer, especially large businesses ... how do I keep them as customers. Good service is one thing, but doesn't always mean they will come back. For consumables, do I make them sign contracts in return for good pricing, etc ... things like that I also need help with.
Any help would be much appreciated with regards to this topic.