"The first big challenge marketers face will be to decide just when to start taking web-based consumer forums and mobile social networks seriously. By mid-2009 a new undersea cable is expected to make Internet access faster, more accessible and ultimately cheaper for many South Africans. Which in turn will give impetus to the already growing phenomenon of consumers complaining, criticising and generating false perceptions in web-based social networks. My advice would be to start taking this seriously now."
Read the rest of this article by Chris Moerdyk over at BizCommunity.com: