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Thread: Rip this apart for me...

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    Full Member derrickm's Avatar
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    Rip this apart for me...

    I would be grateful for any thoughts on the sales copy and
    sales process for this site:

    http://toprankingsites.co.za

    You don't have to sign up (if you don't want to... )

    The free report is at http://toprankingsites.co.za/thanks.html

    I'd be interested in what you think about the pricing as well.

    I don't have much in the way of testimonials or examples as yet,
    but I will add these to the report as I get them.

    Derrick Markotter

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    Site Caretaker Dave A's Avatar
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    The only phrase that has me grimacing a little is:
    At Top Ranking Sites we will get your website ranked on the front page of the results, and usually in the top 5!
    That's a guarantee that can easily bite back through no fault of your own. And what does happen if you don't make it?

    I think the rest is great.
    The trouble with opportunity is it normally comes dressed up as work.

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    Full Member derrickm's Avatar
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    Thanks, Dave.

    It is a bold claim. But I do offer a money back guarantee, so if I don't perform, the client can always fall back on that.

    Having said that, the search engine results for the local businesses I'm targeting suggest that it shouldn't be too difficult.

    I have a sample site up: http://pooljohannesburg.co.za if anyone would care to have a look...

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    Site Caretaker Dave A's Avatar
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    Quote Originally Posted by derrickm View Post
    Having said that, the search engine results for the local businesses I'm targeting suggest that it shouldn't be too difficult.
    For now that's certainly true in most industries (I really thought long and hard before even raising the issue because of just that point). However, if someone comes to you wanting to sell computers, for example, you're not going to find it nearly as easy. And if/when you get an approach in a highly competitive field, I can just bet you'll be dealing with a real A type personality.

    Why box yourself in with a guarantee you really don't need to give? Testimonials and word-of-mouth will be just as effective if not more so over the medium term.
    The trouble with opportunity is it normally comes dressed up as work.

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    Full Member derrickm's Avatar
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    I have removed the first-page guarantee from the "report".

    How does one avoid having to work with Type A personalities?
    Some of them are quite good at hiding it until they don't get
    what they want...

    The last point I make in the report is this:

    "This amazing offer is only available for a limited time. Remember...
    We can only work with one business like yours in your area. The
    question is...Will it be you? or will it be one of your competitors?"

    The idea was to give me a way to filter out clients and industries
    I was uncomfortable with.

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    Site Caretaker Dave A's Avatar
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    Quote Originally Posted by derrickm View Post
    How does one avoid having to work with Type A personalities?
    Some of them are quite good at hiding it until they don't get
    what they want...
    True, and you can't avoid them. I reckon don't even try avoiding them either. They can be very good clients. The point is with preparation you don't end up on the wrong side of them anyway, so it's not a problem.

    Whenever we end up working through problems with a tricky client here, my motto is "It's the difficult things that make the easy stuff easy." It raises and refines our game.
    The trouble with opportunity is it normally comes dressed up as work.

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    Full Member derrickm's Avatar
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    After absorbing some comments on another forum, I've re-worked this site extensively. The feeling was that South Africans don't like giving up their email addresses in exchange for anything, so I've eliminated that requirement.

    Please take a look and comment on the sales letter, the offer and the pricing!

    http://toprankingsites.co.za

    P.S. There are now links to 2 demo sites, each of which appears at #1 on Google for its respective search term.

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    Site Caretaker Dave A's Avatar
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    Quote Originally Posted by derrickm View Post
    The feeling was that South Africans don't like giving up their email addresses in exchange for anything,
    Pardon the french, but - Bullshit!

    Maybe not for "just any old thing," but if they are interested or see value, it isn't a problem.

    The ones who won't "give it up" aren't real prospects anyway.
    The trouble with opportunity is it normally comes dressed up as work.

  9. #9
    Full Member derrickm's Avatar
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    Well, yes, I agree, but I sign up for just about anything - GMail gets rid of 99% of the spam for me. But I think I'm atypical...

    The specific comments were:

    "Personally, I would never add my e-mail address to such an anonomous site for fear of increasing my already unreasonable levels of spam."

    and

    "...I also don't like this kind of thing and will not on principle sign up for it."

    Derrick

  10. #10
    Site Caretaker Dave A's Avatar
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    It'll be interesting how the click through approach works out. Conventional theory is you lose people at every click, but I suppose at least those that get to the end will definitely be prospects. If you set up the sequence as a pipe to goal in Google Analytics you'll get some interesting feedback I'm sure.

    Aside: The Send a copy to yourself? text doesn't line up with the checkbox (IE).
    The trouble with opportunity is it normally comes dressed up as work.

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