I am busy with a whole marketing plan for our software, and have come to the realization that having an unique strong product, is not enough. I need to get it out there, but I am not sure how people actually shop for their software unless it is by word of mouth or one-on-one meetings.
Personally, I would not buy a software package from the Internet as I just feel that it is high risk. Perhaps I am just being old school?
I would love to have your input on this. What channels do you follow? Are you off to the shop, do you surf, do you read mag's to catch up on the new trends out there, or do you want to phone a friend?
Please help, I am a complete novice when it come to marketing, and thank you to all of you who have been assisting me in this so far.