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Thread: How to go about launching a website?

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    How to go about launching a website?

    Hi there,

    I'd like to gather info on the best ways to launch a new website without having a huge PPC budget?

    Here are a couple of ideas I've had, with a fair amount of success:
    1.) Participate in forums that are relevant to your audience
    2.) Submit as many press releases as possible to press release websites
    3.) Make a video, brand it with your domain and post on youtube and metacafe
    4.) If you travel quite a lot, have a nice sign made and put it on your car's bumper, this way everyone behind you in traffic will stare at your name for a long time.
    5.) Participate on social networks and bookmarking sites

    These ideas work quite well, but take quite a lot of time.

    Does anyone else have a few suggestions?

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    Moderator IanF's Avatar
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    Quote Originally Posted by CharlesM View Post
    Hi there,

    I'd like to gather info on the best ways to launch a new website without having a huge PPC budget?


    Does anyone else have a few suggestions?
    Another is start a blog about your business and write articles and entries about your business it works for me.
    Only stress when you can change the outcome!

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    Platinum Member Chatmaster's Avatar
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    I see you are using Joomla cms on your website. Joomla is a very good CMS but being free comes with a few issues in terms of on-page factors for SEO. I would seriously suggest that you look at your onpage SEO as the first step of your online marketing strategy. For example, you have loads of spammy code within <a title> brackets. This is hidden text not visible to the normal visitors and will certainly have serious SEO implications. There are more like onpage styles, mod-rewrite, use of h1 and strong etc.

    Conversion factors seems to be influenced between a portal, corporate and play mix design. I would seriously reconsider your site layout and design. The dark red and black background will certainly influence any conversion factors on your site. Consider focusing on a portal look and feel. The content you have is appropriate for a portal, but I felt unsure on what your conversion factors are.

    Who would you say is your target market? What country are you targeting, or is your target global?

    You can also think about publishing articles, think about current events specifically. Add content frequently and a news section linked to a RSS Feed. Also consider signing up with Google Adsense. It ensures that your site is frequently indexed by the adsense bot, although it is a seperate bot from the normal bot it does seem to influence Google alerts.

    Listen to talk show radio and email the show hosts when they do have discussions about your topic. For example 702 had several discussions this week about the debt and financial situation, you might get a live interview. Under your tools section perhaps ad a real tool that people can utilize to manage their finances. Suze Orman has a couple ideas in her books that you can perhaps formulate. Then utilize it in a Viral campaign.

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    Quote Originally Posted by Chatmaster View Post
    I see you are using Joomla cms on your website. Joomla is a very good CMS but being free comes with a few issues in terms of on-page factors for SEO.
    Other than your own proprietary CMS, what would you recommend? Is it possible to get Joomla working nicely by making use of the appropriate add-ons?
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    Platinum Member Chatmaster's Avatar
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    Joomla is the best I know. But I seriously suggest you do modrewrite on it. Dave knows a bit about it, my php knowledge is very limited but modrewrite is the big benefit that php has and in SEO it definitely plays a major role.

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    Site Caretaker Dave A's Avatar
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    Quote Originally Posted by CharlesM View Post
    These ideas work quite well, but take quite a lot of time.
    I'm playing around with the idea that there are two budgets, money and time.

    Everything takes time. The only issue is who's time?

    If you don't want it to take up your time, then you need to hire it done - which then starts eating into your money budget.

    Just a thought.
    The trouble with opportunity is it normally comes dressed up as work.

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    Link swaps - if you understand Google's PageRank algorithm you will understand exactly how important that is. If you don't, here is a quick simple description:

    If there where 2 websites, A and B, and A had 1000 links pointing to it and B had 10, then B pointed to website C and A to website D. D would have a higher PageRank because it has been linked by the more popular site. So the trick is to network with the big guys, sell your product/website and get them to link to it.

    mod_rewrite is controlled by the .htaccess file and Joomla! comes with that functionality built in. Check your site settings and SEO on one of the tabs (I think).

    One of the best CMS (very new and can be used as a very powerful CMS) is WordPress. Yes it is blogging software, but I can assure you that it is more powerful than any open source software I have ever come across.

    Google Adsense funnily does play a slight role in SEO. It almost seems as if Google has factored in if you use it or not into their algorithm which would go against their initial beliefs.

    Other than SEO, content is key. Having new content is essential. I used to get about 100 unique visits a day on my website and now that I am building a few other sites I cannot update it - the traffic is almost dead. The e30 club on the other hand gets about 200-300 uniques a day and 1000's of page views because there are about 200+ new posts a day. This is all growing all the time each feeding each other. (web 2.0).

    All the other suggestions are very valuable.

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    CharlesM (12-Nov-08)

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    Making your website work for you

    Llaunching a new website can be difficult because there are millions of other sites and blogs to compete with.

    There are a number of things that you can do to improve your rating and be found by search engines. One of the things is getting your link onto a website that is already on a search engine like google so that your website gets registered on the search engine.

    I came across an interesting article on this in the Succeed July magazine.

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    CharlesM (12-Nov-08)

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    That makes me feel quite good about all the link attempts we have off here
    The trouble with opportunity is it normally comes dressed up as work.

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    How to go about launching a website?

    guys please guide me about the website managment , how to make a effective website which will benefit my business.

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