My latest blog entry:
So what do you think. Is it possible to have incredible marketing that is not credible?So you are not getting the results you want from your marketing campaign.
- You have profiled your perfect customer.
- You have got your message out to your target market.
- You have highlighted the benefits and given the features.
- Everyone you show your advert to thinks it is fantastic.
And yet no-one is buying. At least not in viable numbers.
I've got a suggestion:
Stop thinking "marketing" and start thinking "credibility."
Despite your wonderful offering, you simply are not credible enough for people to buy from you.
read the rest of Stuff marketing - think credibility here