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Thread: Cold calling

  1. #1
    Email problem
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    Cold calling

    Good morning to all,

    Can anybody please advise me on how to get business from clients without cold calling.There should be a kind of formula in place that works.

    Thank You
    Louis

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    Site Caretaker Dave A's Avatar
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    TV adverts?
    Radio adverts?
    Newspaper adverts?
    Speciality magazine adverts?
    Junkmail adverts?
    Advertorials?
    Spam emails?
    Optimised website?
    Pamphlets?

    Any form of passive marketing saves having to make that introductory call, which is all a cold call is really.

    If you are trying to avoid having to call the suspect possible client whom you've never met before, then you need to get them to call you.

    Now how can you get them to know about you so that they might call you when they've got a need you can satisfy?

    Then out of all the available options, what method(s) might be the most cost effective when measured against the return?
    The trouble with opportunity is it normally comes dressed up as work.

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    Full Member Moneymaker's Avatar
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    Quote Originally Posted by Dave A View Post
    TV adverts?
    Radio adverts?
    Newspaper adverts?
    Speciality magazine adverts?
    Junkmail adverts?
    Advertorials?
    Spam emails?
    Optimised website?
    Pamphlets?

    Any form of passive marketing saves having to make that introductory call, which is all a cold call is really.

    If you are trying to avoid having to call the suspect possible client whom you've never met before, then you need to get them to call you.

    Now how can you get them to know about you so that they might call you when they've got a need you can satisfy?

    Then out of all the available options, what method(s) might be the most cost effective when measured against the return?
    The most important one is missing....it's called prospecting for referrals.....

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    Site Caretaker Dave A's Avatar
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    Quote Originally Posted by Moneymaker View Post
    The most important one is missing....it's called prospecting for referrals.....
    Oh spank me - I missed one

    Isn't prospecting a form of cold calling? It certainly used to feel like it in the days when I used to do such things. But then I used to have such a lousy technique
    The trouble with opportunity is it normally comes dressed up as work.

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    Full Member Moneymaker's Avatar
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    Quote Originally Posted by Dave A View Post
    Oh spank me - I missed one
    I'll send one of the "Stormers" boys your way......

    And you are correct in that the less practiced you are at identifying and asking for appropriate referrals the colder your prospects will be. Hence it's important to know who your ideal target market is that you want to work with and to ensure that your sources know that too.

    The best was to get referrals is to give them first.....then wait for the floodgates to open...as each referral you give should make 2 people very happy with you!

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    Site Caretaker Dave A's Avatar
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    I measure just how "cold" the call is by the clammy palms and high heart rate factor

    I've watched grown men wither as they call their bestest buds to come to a presentation on his new business and to meet some of his new business associates

    After that, calling total strangers is a walk in the park
    The trouble with opportunity is it normally comes dressed up as work.

  7. #7
    just me duncan drennan's Avatar
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    Start reading Seth Godin's blog, that should point you in a good direction.
    [SIGPIC]Engineer Simplicity[/SIGPIC]
    Turn ideas into products | The Art of Engineering blog

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