Results 1 to 6 of 6

Thread: 1000 true fans

  1. #1
    just me duncan drennan's Avatar
    Join Date
    Jun 2006
    Location
    Cape Town
    Posts
    2,642
    Thanks
    119
    Thanked 94 Times in 77 Posts

    1000 true fans

    Kevin Kelly has written a riff about being able to make a good living off of 1000 true fans.

    Other than aim for a blockbuster hit, what can an artist do to escape the long tail?

    One solution is to find 1,000 True Fans. While some artists have discovered this path without calling it that, I think it is worth trying to formalize. The gist of 1,000 True Fans can be stated simply:

    A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.

    A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can't wait till you issue your next work. They are true fans.
    Now the post is very focussed on people who earn their money by writing, singing, etc. but I think that the concept can be applied to any company.

    Think about it, if you had 1000 people who always came to you, who always bought all your stuff, who raved about you to other people, wouldn't that at least pay the bills (and probably a lot more)?
    [SIGPIC]Engineer Simplicity[/SIGPIC]
    Turn ideas into products | The Art of Engineering blog

  2. #2
    Site Caretaker Dave A's Avatar
    Join Date
    May 2006
    Location
    Durban, South Africa
    Posts
    20,980
    Thanks
    3,055
    Thanked 2,462 Times in 2,067 Posts
    Blog Entries
    12
    Quote Originally Posted by dsd View Post
    Think about it, if you had 1000 people who always came to you, who always bought all your stuff, who raved about you to other people, wouldn't that at least pay the bills (and probably a lot more)?
    Probably a lot more than just pay the bills in most instances.

    As an OMB I did fairly well out of about 100 or so of what was known at the time as "evangelists." I guess that term has become unpolular.
    The trouble with opportunity is it normally comes dressed up as work.

  3. #3
    Moderator IanF's Avatar
    Join Date
    Dec 2007
    Location
    Jhb
    Posts
    2,615
    Thanks
    191
    Thanked 520 Times in 398 Posts

    OMB

    Quote Originally Posted by Dave A View Post
    As an OMB
    Dave
    You have my interest what is an OMB?
    Only stress when you can change the outcome!

  4. #4
    just me duncan drennan's Avatar
    Join Date
    Jun 2006
    Location
    Cape Town
    Posts
    2,642
    Thanks
    119
    Thanked 94 Times in 77 Posts
    Quote Originally Posted by Dave A View Post
    As an OMB I did fairly well out of about 100 or so of what was known at the time as "evangelists." I guess that term has become unpolular.
    The term evangelist is certainly still around, but it seems to be more of a job title these days.

    Quote Originally Posted by IanF View Post
    You have my interest what is an OMB?
    One Man Business
    [SIGPIC]Engineer Simplicity[/SIGPIC]
    Turn ideas into products | The Art of Engineering blog

  5. #5
    Moderator IanF's Avatar
    Join Date
    Dec 2007
    Location
    Jhb
    Posts
    2,615
    Thanks
    191
    Thanked 520 Times in 398 Posts
    Quote Originally Posted by dsd View Post
    One Man Business
    Duncan
    Thanks for sharing
    Only stress when you can change the outcome!

  6. #6
    Site Caretaker Dave A's Avatar
    Join Date
    May 2006
    Location
    Durban, South Africa
    Posts
    20,980
    Thanks
    3,055
    Thanked 2,462 Times in 2,067 Posts
    Blog Entries
    12
    Sorry, Ian. I've been a bit scarce around here lately. Not out of choice, I'll tell you.

    Fortunately we have the very able Duncan.
    The trouble with opportunity is it normally comes dressed up as work.

Similar Threads

  1. Furniture stores warned not to hide true costs
    By Dave A in forum General Business Forum
    Replies: 3
    Last Post: 15-Mar-07, 11:29 AM

Tags for this Thread

Did you like this article? Share it with your favourite social network.

Did you like this article? Share it with your favourite social network.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •