Results 1 to 5 of 5

Thread: The Apprentice

  1. #1
    Silver Member Vincent's Avatar
    Join Date
    Oct 2007
    Location
    Edenvale
    Posts
    337
    Thanks
    1
    Thanked 34 Times in 24 Posts

    The Apprentice

    This evening I was watching The Apprentice and it got me thinking about this "reality TV show."
    Some question that came to mind were:
    1. Can I learn anything from a TV show, where the owner is out to promote his own company and his brand and the company of people who sponsor the show each week?
    2. What would the results be if there were no cameras?
    3. Because one team makes more money that their opponent, does it mean that their 'marketing' was more successful or was it that the team members sold the service more passionately?
    4. Everyone has their own agenda, they want to win - they are not working for the benefit of the "company"
    5. They are all looking out for Number ONE!
    6. They all look like they could be TV or movie stars - How are they chosen?
    7. This week was about marketing (I think) - very little was shown.
    The one team marketed the service mainly to the people inside the gym. The other team marketed mainly to passing trade. The first team won. The first were told that they did a fantastic job - marketing to the right people, people inside the gym. They won by eleven dollars. Can one week gauge the success of a campaign?

    I think this show does a disservice to some of the candidates, although I did read that most of the finalist were head-hunted by some large corporations. I suppose this is the up-side.

    Come next week I'll be watching....
    Last edited by Vincent; 16-Jan-08 at 12:33 AM. Reason: spelling
    Vincent Marino
    Maximising the sales value of your business!

    Business 24-Seven |MyBlog Twitter |facebook |Phat feesh & chips






  2. #2
    Site Caretaker Dave A's Avatar
    Join Date
    May 2006
    Location
    Durban, South Africa
    Posts
    20,980
    Thanks
    3,055
    Thanked 2,463 Times in 2,068 Posts
    Blog Entries
    12
    I haven't been watching. Is this the reality show with Donald Trump?
    The trouble with opportunity is it normally comes dressed up as work.

  3. #3
    Silver Member Vincent's Avatar
    Join Date
    Oct 2007
    Location
    Edenvale
    Posts
    337
    Thanks
    1
    Thanked 34 Times in 24 Posts
    Yep that's the one. This show has more entertainment value than business content.
    Vincent Marino
    Maximising the sales value of your business!

    Business 24-Seven |MyBlog Twitter |facebook |Phat feesh & chips






  4. #4
    Platinum Member Chatmaster's Avatar
    Join Date
    Aug 2006
    Location
    Cape Town
    Posts
    1,065
    Thanks
    107
    Thanked 97 Times in 63 Posts
    Quote Originally Posted by Vincent View Post
    Yep that's the one. This show has more entertainment value than business content.


    I agree with you fully. I watched the previous season on and off and it is by far one of the most boring/frustrating shows on TV for me. Allot of the contestants will be successful in setting up the perfect fly by night, but they all seemed to lack marketing knowhow. Marketing is a long term project. It is a project that requires thorough planning. The contestants in The Apprentice often have to start something from scratch in a very short period of time, with little money and a whole lot of interference by means of contestants with agendas to win the game. I do not watch it anymore as it causes more frustration for me than anything else.

  5. #5
    Site Caretaker Dave A's Avatar
    Join Date
    May 2006
    Location
    Durban, South Africa
    Posts
    20,980
    Thanks
    3,055
    Thanked 2,463 Times in 2,068 Posts
    Blog Entries
    12
    OK. So that's the one.

    I watched one episode last year. It was all very New York NY.
    Quote Originally Posted by Chatmaster View Post
    Allot of the contestants will be successful in setting up the perfect fly by night,
    That was my impression too. Unfortunately even big business seems to have fallen into the short term strategy trap. Long term sustainability doesn't seem to count much anymore.

    Even as entertainment - iffy.
    The trouble with opportunity is it normally comes dressed up as work.

Did you like this article? Share it with your favourite social network.

Did you like this article? Share it with your favourite social network.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •