This evening I was watching The Apprentice and it got me thinking about this "reality TV show."
Some question that came to mind were:
The one team marketed the service mainly to the people inside the gym. The other team marketed mainly to passing trade. The first team won. The first were told that they did a fantastic job - marketing to the right people, people inside the gym. They won by eleven dollars. Can one week gauge the success of a campaign?
- Can I learn anything from a TV show, where the owner is out to promote his own company and his brand and the company of people who sponsor the show each week?
- What would the results be if there were no cameras?
- Because one team makes more money that their opponent, does it mean that their 'marketing' was more successful or was it that the team members sold the service more passionately?
- Everyone has their own agenda, they want to win - they are not working for the benefit of the "company"
- They are all looking out for Number ONE!
- They all look like they could be TV or movie stars - How are they chosen?
- This week was about marketing (I think) - very little was shown.
I think this show does a disservice to some of the candidates, although I did read that most of the finalist were head-hunted by some large corporations. I suppose this is the up-side.
Come next week I'll be watching....