Consumers too often feel powerless against big corporates. After venting at shops or on social media, they walk away with nothing to show for the "fight" other than a bloody nose and a bruised ego.
Michael Loizides isn't one of them. And his story is a beacon of hope to all consumers who have ever felt vulnerable against the might - and deep pockets - of major companies.
The beauty of his victory against Vodacom - and why it has to be shared with as wide an audience as possible - lies in its simplicity. Not a complicated case, nor involving big money.