I have a company - let's call it "Wonder Apparel Pty Ltd". This company has a subsidiary company called "Wonder Shoes Pty Ltd". Is it legal for both of these companies to trade as "Wonder Wear"? Both companies have their own registration number and VAT numbers.
This means that Wonder Apparel will invoice as "Wonder Apparel Pty Ltd t/a Wonder Wear", and Wonder Shoes will invoice as "Wonder Shoes Pty Ltd t/a Wonder Wear".
We then have inter-company invoicing, so Wonder Apparel will invoice Wonder Shoes or vice versa. The invoice from both companies look almost identical - the same "trading as" name, the same company logo, the same address, but different legal name, registration number and vat number.
Is this allowed?