A really interesting ruling from the advertising authority.
General:*Steaks boast gets short shrift from ASAA claim to have the best steaks in Johannesburg’s East Rand has landed a popular restaurant chain in hot water, according to a*Business Day*report. The Advertising Standards Authority has ordered the Boksburg branch of Parrots Restaurant & Coffee Shop to withdraw immediately an advert boasting the best steaks in the East Rand after a customer took the restaurant to task over its ‘false’ advertising. Parrots restaurant franchise manager Marco Benetriou reportedly said the restaurant had done a ‘comprehensive survey’ with its customers about the steaks.*The advertising authority ruled that the advert’s claim would be understood as implying that it was supported by an independent survey,*but the restaurant failed to provide any suitable documentation to verify this.
Generally things such as best this or lowest prices are seen more as puffing., so this is unique