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Thread: Looking for South African parents (school research)

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    Looking for South African parents (school research)

    Dear readers,

    My group and I are from the Netherlands and for our university we are planning a cross-media campaign.
    In line with our research, we are looking for parents who could help us out by filling in this questionnaire:

    You could copy and post it here with your answers, or e-mail to HZijlstra91@Gmail.com.

    We would be ever grateful if you could help us out!


    Questions:

    What is the age of your kid(s)?
    ....

    Are you (and your partner) employed?
    A) One employed
    B) Both employed
    C) I am a single parent

    When you give your children fast food, what is the most important reason for this? (e.a. time, money, because the children want it, other?)
    a) Time
    B) Money
    C) Other ……

    If your child would ask for any product because they’ve been influenced by a product’s promotion (e.a. a toy), would you buy it for them?
    a) Yes
    b) No

    If the school of your children would offer parents to take a membership on a healthy lunch, to be eaten at school, would you be interested?
    a) Yes
    b) No

    If you decide what your children eat, what do you think is a viable healthy option for them to eat: (name one meal, for example breakfast: bread with cheese and some fruit)
    Breakfast:............
    Lunch:............
    Dinner:............
    Snack:............

    If you want to buy something that is healthy in the supermarket, at what do you pay attention? (Rate 0-10)
    - It’s an A-brand:
    - It’s all natural:
    - Low on sugar:
    - Low on fat:
    - No artificial flavoring:
    - other:............


    Is it important to you what kind of food friends or relatives buy for their children? Do you see them as an example?
    A) Yes
    B) No

    Do you think supermarkets offer a big enough variety of healthy food?

    A) Yes
    B) No


    Do you think you buy good or healthy food for your children?

    Not good enough 1 2 3 4 5Very good


    How much time do you spend on average on weekdays to prepare your child’s
    Breakfast: ……. min
    Lunch: ……. min
    Dinner: ……. min


    Please rank the following aspects in order of importance when choosing lunch/breakfast, rate 1 - 10. (10 being very important)

    - Price - ………………….
    - Brand reputation - ………………….
    - Ingredients - ………………….
    - Packaging - ………………….
    - Brand promotions - ………………….
    - Your kids opinion - ………………….




    Kind regards from the Netherlands!!!

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    Diamond Member AndyD's Avatar
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    Hi Hugo, welcome to the forum.

    Maybe you can give us some more details about your planned media campaign.
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    Quote Originally Posted by AndyD View Post
    Hi Hugo, welcome to the forum.

    Maybe you can give us some more details about your planned media campaign.

    The whole campaign is fictional! It΄s a school assignment; we will develop a new productline for kids between 4 and 12 years old, consisting of easy to make, healthy breakfast/lunch/dinner. We have to create a cross media campaign (a website with other media) for both the Netherlands and South Africa.

    Once again, it is all fictional (to a certain extent!); we won't actually launch this product on the market. Also, all data will be treated anonymously!

    If you have any specific questions, feel free to ask and I will be happy to answer

    Kind regards,

    Hugo

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    i'm just curious. why Netherlands? why not Korea or any other country for that matter?

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    Diamond Member AndyD's Avatar
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    Hugo is located in the Netherlands.
    _______________________________________________
    I am special and so is Vanash.
    _______________________________________________

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    Quote Originally Posted by AndyD View Post
    Hugo is located in the Netherlands.
    Sorry. i just read "Utrecht" and wrongly assumed Utrecht in S.A.

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    Site Caretaker Dave A's Avatar
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    You might want to try using Surveymonkey for the survey - much better chance of getting completed surveys than if people have to type answers into a post.

    Then you'd use social media to promote the survey.
    Typically you'd also include an optional "give us your email address and we'll send you a copy of the results" option at the end for a bit of list building too.
    The trouble with opportunity is it normally comes dressed up as work.

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