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Thread: What is CTR of a website?

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    What is CTR of a website?

    Hey..
    Guys i just want to ask a question..somewhere i have read the term of CTR of a website i know its about PPC but i have confusion in my mind.. can you tell me in detail What is CTR of a website?
    waiting for your replies

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    HeyI'm not an expert, but I do know that the CTR is the Click-Through Rate of your Pay Per Click (PPC) advertising campaigns. In other words, if you use Google Adwords to advertise your website, your ad will be displayed to a number of Google users. After seeing your ad, a percentage of them will then click on your ad, which will take them through to your advertised website/link.

    In other words, the CTR is the percentage of impressions (people seeing your Google ad) converting into actual clicks through to your website.

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    Quote Originally Posted by omilma View Post
    Hey..
    Guys i just want to ask a question..somewhere i have read the term of CTR of a website i know its about PPC but i have confusion in my mind.. can you tell me in detail What is CTR of a website?
    waiting for your replies
    The rate (expressed in terms of percentage) at which users clicks on an advertisement. It can be calculated by dividing total number of clicks by the total number of ad impressions. CTR is an very important metric for online marketers doing PPC to measure the actual performance of an ad campaign.
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