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Thread: The power of color in branding

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    Diamond Member Blurock's Avatar
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    Quote Originally Posted by roryf View Post
    Green to Yellow.
    Green
    Positives: nature, spring, environment, wealth, good luck, vigor, generosity, fertility

    Negatives: aggression, envy, misfortune, inexperience, greed, illness


    Yellow:
    Positives: Sunlight, joy, happiness optimism, summer, hope, wealth

    Negatives: cowardice, illness, sissy, weakness, dishonesty


    Colours play a huge role in people's perceptions and its choice depends on the message, the market and a product

    Of all the colors in the spectrum, blue is an appetite suppressant. Weight loss plans suggest putting your food on a blue plate.
    Blue food is a rare occurrence in nature. There are no leafy blue vegetables, no blue meats, and aside from blueberries and a few blue-purple potatoes from remote spots on the globe, blue just doesn't exist in any significant quantity as a natural food color.
    Consequently, we don't have an automatic appetite response to blue. Furthermore, our primal nature avoids food that are poisonous. A million years ago, when our earliest ancestors were foraging for food, blue, purple and black were "color warning signs" of potentially lethal food.
    Excellence is not a skill; its an attitude...

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    I also agree with one of my friend who mentioned above i.e color is brand depends on the product we are selling. When the recall time is very low for your brand then color is one of the important way to increase your brand recognition.

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