Results 1 to 3 of 3

Thread: Very special specials

  1. #1
    Site Caretaker Dave A's Avatar
    Join Date
    May 2006
    Location
    Durban, South Africa
    Posts
    22,648
    Thanks
    3,304
    Thanked 2,676 Times in 2,257 Posts
    Blog Entries
    12

    Very special specials

    Two weeks ago I asked if business software renewal deals are taking advantage of a captive market.

    At the time I was bleating about a 50% price increase year on year after I got this invoice:

    Click image for larger version. 

Name:	qbooks-normal.JPG 
Views:	273 
Size:	60.0 KB 
ID:	3300

    So this week, from Monday, Quickbooks has been telling me about a special to be offered today on Quick Payroll renewals.

    The special offer came in today.

    Click image for larger version. 

Name:	qbooks-special-price.JPG 
Views:	261 
Size:	55.9 KB 
ID:	3301

    Thanks for the special offer, but I think I prefer your standard pricing

  2. #2
    Moderator IanF's Avatar
    Join Date
    Dec 2007
    Location
    Jhb
    Posts
    2,679
    Thanks
    197
    Thanked 529 Times in 405 Posts
    I often wonder about the ethics of "sale" prices. The worst is sell at the normal price for sale price and say push up the normal price in the ad.
    Only stress when you can change the outcome!

  3. #3
    Site Caretaker Dave A's Avatar
    Join Date
    May 2006
    Location
    Durban, South Africa
    Posts
    22,648
    Thanks
    3,304
    Thanked 2,676 Times in 2,257 Posts
    Blog Entries
    12
    I've had the following response from Quickbooks:

    Good morning Dave,

    I hope that you are well?

    The R1499 that you were quoted is for the renewal of your annual maintenance plan which is applicable to our payroll software that you have already purchased – the special offer that we are currently advertising is targeted mainly at new users and for those existing users that would like to increase the amount of employees on their existing package.

    As a new user you would normally pay R3999 for the package, with an annual renewal fee of R1499. As an existing user, if you wished to increase your number of employees by 120 you would need to purchase 12 brackets of 10 employees for R400 each which would work out to R4800 if you purchased them separately so it would make perfect sense to take advantage of this offer if you were looking to increase your number of employees any time in the future.

    If you are not a new user or are not looking at increasing the number of employees that you currently have then you are correct, this offer would not be of any real benefit to you, but, if you do fall into either one of the previously mentioned categories then it would indeed be a massive saving.

    I trust that the above has explained the “thinking” behind the special offer.

    Kind Regards,

    Nick
    Thanks for the explanation, Nick.

    And just to let everyone know - I had a look at what I paid for the original purchase of Quick Payroll in March 2011, and that was R3999 (incl VAT) too.

    So it's a pretty good offer actually - basically half price for one day only.

    Now Nick, any special offers coming on licence renewals

Similar Threads

  1. Weekly Specials
    By IanF in forum Marketing Forum
    Replies: 9
    Last Post: 22-Jul-11, 08:45 AM

Tags for this Thread

Did you like this article? Share it with your favourite social network.

Did you like this article? Share it with your favourite social network.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •