Ever heard of the term content marketing?
Simply put, content marketing refers to creating and freely
sharing content to turn suspects into prospects and prospects
A suspect is any person who doesn't know you.
A prospect is any person who subscribed to your
list - or mailing list - in the past 12 months. If they've been
on your list for over 12 months they become a suspect
A customer is a person who has at least spent
R1 with you in the past 12 months.
Content marketing is designed to get suspects and prospects
to know, like and trust you....
Content marketing is designed to educate suspects, prospects
and customers about the advantages and benefits that your
product or service give them that none of your competitors
Content marketing is designed to establish you as the expert or
authority in your field ... to entrench you in the eyes of your
target market as "the go-to" guy or gal.
Do you know the number one reason why people don't buy
They don't buy from you because they DON'T know, like or
Do you know the basic definition of marketing?
"Marketing is getting your target market to know, like and
Do you now see why content marketing is marketing as it
As people we don't want to be sold. However, we DO love to
We dislike advertisements ... because they sell us. However,
we like advertorials ... that is ... adverts that give editorial
information like articles ... because they inform us.
Direct response marketing legends have proven many decades
ago that an article is ten times likely to be read than an advert.
By the way...
Don't just provide free information. Provide free useful
information that relates to your product or service.
To your marketing success!