Page 1 of 2 12 LastLast
Results 1 to 10 of 16

Thread: Contacting businesses via E-mail.

  1. #1
    Diamond Member tec0's Avatar
    Join Date
    Jun 2009
    Location
    South Africa
    Posts
    4,270
    Thanks
    1,656
    Thanked 439 Times in 386 Posts
    Blog Entries
    3

    Contacting businesses via E-mail.

    This is probably the biggest fail if there ever was one. Countless businesses advertise online and have a webpage. Others just use advertising pages and leave a phone number and e-mail address behind.

    So what to do?

    I myself have tried to contact businesses trough there e-mail but had close to zero success with about 90% of them. Now this can be, because I use a free e-mail account. Or it can be, because they wish not to do business with a free e-mail account.

    When I was still with Vodacom I used to use their e-mail account once or twice and I end up being spammed. Thus the customer has a choice, use a legitimate account and get spammed. Use a free account with reasonable protection “this include dumping the account if spammed”.

    So in your opinion if someone send you an e-mail with details about the product do you as the business ignore the mail or do you as a business answer the mail?

    Yes the other side of the coin is true some will only request some info and never talk to you again. That said what is the point of giving out an e-mail in the first place? Was it to get exposure and build up a client base or just to look professional and dump all e-mails because it was just too much work?

    How much is your business losing if e-mails don’t get answered by your staff?

    As a business you are spending the money on Data and hosting and you spend the money on staff to give you the edge and make you stand out. So if your staff is failing to give feedback, why spend the money?

    Just a thought.
    peace is a state of mind
    Disclaimer: everything written by me can be considered as fictional.

  2. #2
    Diamond Member Blurock's Avatar
    Join Date
    May 2010
    Location
    Durban
    Posts
    3,434
    Thanks
    660
    Thanked 765 Times in 630 Posts
    Blog Entries
    1
    We are back at the cold calling debate again!

    Unsolicited direct advertising has become a total waste of time and has a success rate of less than 1.8% according to market analysts. Just consider your own view. Do you open and read all the pamphlets and junk mail in your post box? Do you read all the junk e-mails you receive? We even change channels when TV ads are aired.

    Even the insurance and time share industries have realised that this is not working and have changed their tactics. Cold calling does have a place in your marketing portfolio, but it has to be planned well and executed with care. Gone are the days of sending out 1000 pamphlets and hoping for the best. A shotgun approach is unlikely to work. You may also be marketing to the wrong audience, which is a waste of money.

    A better approach may be to identify your target market, find out who the decision makers are and then make plans to meet them directly. Do you have any clients that can introduce you or put in a good word? Get past the gatekeeper. The receptionist or the boss's secretary are important people that can open doors for you.

    There are various ways of selling directly and I am sure The Forum members will come up with a great number of techniques. One thing to remember; why should the customer buy from you? Don't be a "me too" business, but differentiate yourself on Price, Quality or Service.
    Excellence is not a skill; its an attitude...

  3. Thank given for this post:

    Norri (04-Jun-12), tec0 (04-Jun-12)

  4. #3
    Diamond Member adrianh's Avatar
    Join Date
    Mar 2010
    Location
    Cape Town
    Posts
    5,089
    Thanks
    336
    Thanked 808 Times in 642 Posts
    @tec0 - I know exactly what you mean. I sent a mail to an international company asking to be directed to their local distributor...no response. It seems that a lot of companies either ignore their "generic" email address or they set their spam filters so tight that legitimate queries are also ignored. On the other hand, some companies respond within the hour. But I agree, if you are going to post the email address, then you should at least monitor it and respond to queries.
    How easily someone is offended is directly proportional to how stupid they are.
    ~GS Elevator

  5. Thanks given for this post:

    tec0 (04-Jun-12)

  6. #4
    Diamond Member Vanash Naick's Avatar
    Join Date
    Sep 2011
    Location
    lenasia
    Posts
    3,281
    Thanks
    849
    Thanked 693 Times in 607 Posts
    Blog Entries
    2
    I'm not entirely sure if it was Blurock who remarked that one wouldn't read the yellow pages for fun? It is only fairly recently that I'm using Outlook and a .co.za domain. I was actually very happy to use gmail. With their new look however it's becoming increasingly difficult to use, slow, sluggish etc. I suppose this is at the heart of need satisfaction. If one has a need for a product or service one is more predisposed to looking at the advert or reading that email..
    “The philosophers have only interpreted the world, in various ways. The point, however, is to change it.” Karl Marx
    vanash.naick@gmail.com
    TFSA Disclaimer
    Local Music with a grassroots touch


  7. Thanks given for this post:

    tec0 (04-Jun-12)

  8. #5
    Site Caretaker Dave A's Avatar
    Join Date
    May 2006
    Location
    Durban, South Africa
    Posts
    20,977
    Thanks
    3,055
    Thanked 2,462 Times in 2,067 Posts
    Blog Entries
    12
    Quote Originally Posted by tec0 View Post
    How much is your business losing if e-mails don’t get answered by your staff?

    As a business you are spending the money on Data and hosting and you spend the money on staff to give you the edge and make you stand out. So if your staff is failing to give feedback, why spend the money?
    I'd ordinarily say "why are you keeping the staff", but when it comes to a lot of these online supplier finds, the person ignoring you is the owner.

    Actually I'm not complaining. The great thing about the low service levels typical in South Africa at the moment is most often you just need to provide good service to get the business.

    On the direct marketing side of this discussion:

    Quote Originally Posted by Blurock View Post
    Unsolicited direct advertising has become a total waste of time and has a success rate of less than 1.8% according to market analysts.
    If the costs are low enough to pump out those cold approaches, that 1.8% success rate becomes a perfectly viable return.
    The trouble with opportunity is it normally comes dressed up as work.

  9. Thanks given for this post:

    tec0 (04-Jun-12)

  10. #6
    Diamond Member tec0's Avatar
    Join Date
    Jun 2009
    Location
    South Africa
    Posts
    4,270
    Thanks
    1,656
    Thanked 439 Times in 386 Posts
    Blog Entries
    3
    Think of the following, a person owns a business. They put out advertisement and people respond to the advertisement but they don’t get feedback from the business. The customer will just simply ignore your business in the future. So basically the business owner just shot themselves in the foot.

    For example I wanted a small inexpensive part. But I wanted quantity! So now I will go someplace else. So not only did they lose me as a customer they lost the chance of repeat business.

    Was it worth the time and money to setup a domain and internet account along with an e-mail account? Nope... sadly not...
    peace is a state of mind
    Disclaimer: everything written by me can be considered as fictional.

  11. #7
    Diamond Member Blurock's Avatar
    Join Date
    May 2010
    Location
    Durban
    Posts
    3,434
    Thanks
    660
    Thanked 765 Times in 630 Posts
    Blog Entries
    1
    Quote Originally Posted by Dave A View Post
    Actually I'm not complaining. The great thing about the low service levels typical in South Africa at the moment is most often you just need to provide good service to get the business.
    Agreed, this is why South Africa is the land of opportunity. In the land of the blind, One Eye is king!

    On the direct marketing side of this discussion: If the costs are low enough to pump out those cold approaches, that 1.8% success rate becomes a perfectly viable return.
    As long as it does not take you 1000 personal calls to get 18 replies. We all know that time is money and we could apply ourselves more productively than paging through the Yellow Pages. If it is an automated type of marketing, not taking much of your time it may be OK.
    Excellence is not a skill; its an attitude...

  12. #8
    Diamond Member tec0's Avatar
    Join Date
    Jun 2009
    Location
    South Africa
    Posts
    4,270
    Thanks
    1,656
    Thanked 439 Times in 386 Posts
    Blog Entries
    3
    I find it interesting that companies actually pay for the facilities just so that it doesn’t get used? Also consider the possibility that the business may end up with a bad public image. Incompetence does come to mind.

    I know that a business will get a lot of phone calls of people looking for stuff and 7 out of 10 people will go and buy the item requested. Now e-mail works the same way it just allow for more information kind of like a fax did.

    My thoughts remains if you have no intention to reply to an e-mail then perhaps an automated response would be better than nothing?
    peace is a state of mind
    Disclaimer: everything written by me can be considered as fictional.

  13. #9
    Suspended
    Join Date
    Nov 2010
    Location
    Johannesburg
    Posts
    893
    Thanks
    8
    Thanked 61 Times in 54 Posts
    Quote Originally Posted by tec0 View Post
    My thoughts remains if you have no intention to reply to an e-mail then perhaps an automated response would be better than nothing?
    Why ? I never asked for the e mail in the first place! I get up to 20 spam e mails a day from suppliers mainly in China "selecting my company to sell their product" - I never asked for the spam e mail so why the heck should I reply - I BLOCK sender and delete !

  14. #10
    Diamond Member tec0's Avatar
    Join Date
    Jun 2009
    Location
    South Africa
    Posts
    4,270
    Thanks
    1,656
    Thanked 439 Times in 386 Posts
    Blog Entries
    3
    Quote Originally Posted by Kevinb View Post
    Why ? I never asked for the e mail in the first place! I get up to 20 spam e mails a day from suppliers mainly in China "selecting my company to sell their product" - I never asked for the spam e mail so why the heck should I reply - I BLOCK sender and delete !
    I would imagine that an e-mail from a customer and spam is not the same thing?
    peace is a state of mind
    Disclaimer: everything written by me can be considered as fictional.

Page 1 of 2 12 LastLast

Similar Threads

  1. [Question] Vodacom SMS via e-mail
    By leuce in forum Technology Forum
    Replies: 3
    Last Post: 08-Apr-11, 01:42 PM
  2. Fax to e mail
    By Blesh in forum General Business Forum
    Replies: 5
    Last Post: 18-Aug-10, 04:40 PM
  3. The importance of e-mail and e-mail rules.
    By tec0 in forum Technology Forum
    Replies: 10
    Last Post: 16-Dec-09, 12:57 PM
  4. so is the pen in the mail?
    By duncan drennan in forum General Chat Forum
    Replies: 4
    Last Post: 04-Jan-07, 07:46 AM

Did you like this article? Share it with your favourite social network.

Did you like this article? Share it with your favourite social network.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •