I see in business that there are so many "Buzz Words" - Business Positioner, Brand Navigation, Business Model Disruptor. The word Strategy is absolutely everywhere - There goes my use of it. It is now so over used and mis used. Everyone is a business strategist all of a sudden. I feel for the true strategists out there. They will need to find a new term!
So many are nice sounding and different. But my question is, how is this impacting on business? There is a certain amount of tradition that is required? Are we inviting or scaring away? Are we just thinking up new terms for old things and packaging them differently or are they indeed innovative? Makes me wonder.