Page 1 of 2 12 LastLast
Results 1 to 10 of 17

Thread: New South-African Affiliate Network

  1. #1
    Email problem
    Join Date
    May 2012
    Location
    Joburg
    Posts
    20
    Thanks
    1
    Thanked 0 Times in 0 Posts

    New South-African Affiliate Network

    I have a question for all South-African affiliates...

    How great is the need for a fresh new affiliate network, with more campaign diversity, quicker payouts, that works with the affiliates to grow them and some of course brand new technology that the South-African online community has never been given to make use of in the past??

    Sounds good? Let me know your thoughts.

    All the best,
    Divan

  2. #2
    Site Caretaker Dave A's Avatar
    Join Date
    May 2006
    Location
    Durban, South Africa
    Posts
    20,979
    Thanks
    3,055
    Thanked 2,462 Times in 2,067 Posts
    Blog Entries
    12
    Competition is always good

    Fresh and new always scares me though. I regret I probably wouldn't be an early adopter myself.
    The trouble with opportunity is it normally comes dressed up as work.

  3. #3
    Diamond Member adrianh's Avatar
    Join Date
    Mar 2010
    Location
    Cape Town
    Posts
    5,089
    Thanks
    336
    Thanked 808 Times in 642 Posts
    There was a time when KubusKultuur was fresh and new - remember the vrot milk story...
    How easily someone is offended is directly proportional to how stupid they are.
    ~GS Elevator

  4. #4
    Silver Member Norri's Avatar
    Join Date
    Mar 2008
    Location
    Centurion, South Africa
    Posts
    291
    Thanks
    41
    Thanked 43 Times in 27 Posts
    I think it would take a LOT of hard work and a LOT of marketing spend to get the right offers on there. That will attract the affiliates and, from there, you should be golden. But, of course, attracting the right offers requires having a network of affiliates to promote them. It's a catch-22.

    I for one would love to promote good music- and guitar-related offers on guitarforum.co.za but the local shops (Marshall Music, Bothners, etc) just aren't using affiliate networks. The traffic is there, us affiliates are just waiting for the offers!

    (Same goes for PuppiesForSale.co.za - I'm ranked #1 for a wad of related keywords, get 1000s of visitors a day but, with nothing decent to promote, I'm left figuring out my own ways to make money from the site.)

    What I'm saying is: If you build it, and let me know about it, I will come. There are others like me out there who have tried TrafficSynergy, OfferForge, ClickBank, etc, who would also be interested.

    PS: Facebook would probably be a good way to reach us.
    Norio De Sousa - Done4U.co.za (Web Design & Copywriting)
    Maxiware CC Reg no. 2000/048244/23 (Maxiware CC)

  5. #5
    Email problem
    Join Date
    May 2012
    Location
    Joburg
    Posts
    20
    Thanks
    1
    Thanked 0 Times in 0 Posts
    Hi Norri,

    Thank you for your reply. This is exactly what I want to hear and I value your input greatly.

    A lot of business are yet to be educated to a degree of real understanding how powerful affiliate marketing is, especially if worked on a pay per performance basis and that is exactly what we are going to do. The obstacles in the South-African market are no different to those of any other developing market that I have stepped into in the past and you are right that if it is not approached correctly A LOT of marketing spend would be needed.

    Saying this, our team is rather well connected with merchants, brands and financial institutes which opens up the game for us in terms of having a network with diverse, branded and niche specific offers to promote.

    You as well as the other SA affiliates to which I have been lucky enough to speak to feel pretty much the same and facing the same issues. I would be very interested in knowing what you are currently doing with your visitors and how you are planning on turning those visits in to hard currency, do you capture any of the data from these visitors i.e. collecting email addresses for a news letter or special offers?

    The good news I do have for you is... It's built.

    You also mentioned that a good way to reach SA affiliates would be facebook... if you would be so kind please send me URL's for these pages as I would love to connect with more and more SA affiliates and marketeers.

    Best regards,
    Divan

  6. #6
    Silver Member Norri's Avatar
    Join Date
    Mar 2008
    Location
    Centurion, South Africa
    Posts
    291
    Thanks
    41
    Thanked 43 Times in 27 Posts
    Hi Divan,

    Having a network like the one you describe will help a lot, I'm sure. As long as it's not all insurance - I will be happy :P That's one of my pet peeves with most affiliate offers in SA: it's all for insurance.

    I'm currently selling advertising on www.guitarforum.co.za on a once-off basis. You pay in advance, your ad runs for a set time. I'll soon be moving to a sponsorship basis as the current model is unsustainable and requires a lot of effort from my partner and me to market it.

    As for www.puppiesforsale.co.za, I currently don't have any monetisation strategy but have tried a bunch, including building newsletters, etc. I'm moving that to a subscription based thing as well.

    The trouble I've found with both sites is banner-blindness. Unless the affiliate offers are tightly matched to what's displayed on the page, they're irrelevant and get "turned off" in people's minds quickly. So that's an interesting hurdle to overcome. Something like AdSense's matching would help here but, for that to work, you'd need quite an intelligent system AND a wide range of offers in many micro-niches.

    Example: If someone is looking at beagle puppies, an ad for a beagle-specific book or training DVD (they do exist) would convert a lot better than a generic training book or DVD (or accessory).

    Example 2: A forum thread about custom-built stratocasters would do well to advertise a supplier of custom parts or a book on the topic of hot-rodding a guitar. That sort of matching, I believe, is the key to success. AdSense would be perfect except that there are just not enough SA advertisers to make that work yet.

    Hope this helps.
    Norio De Sousa - Done4U.co.za (Web Design & Copywriting)
    Maxiware CC Reg no. 2000/048244/23 (Maxiware CC)

  7. #7
    Site Caretaker Dave A's Avatar
    Join Date
    May 2006
    Location
    Durban, South Africa
    Posts
    20,979
    Thanks
    3,055
    Thanked 2,462 Times in 2,067 Posts
    Blog Entries
    12
    Quote Originally Posted by Norri View Post
    That's one of my pet peeves with most affiliate offers in SA: it's all for insurance.
    My pet peeve with SA affiliate offers is they do not offer anything close to what a conversion is worth. If your marketing budget is 10% of turnover, don't offer 0.5% of a sale as the affiliate payout for a conversion

    Quote Originally Posted by Norri View Post
    The trouble I've found with both sites is banner-blindness. Unless the affiliate offers are tightly matched to what's displayed on the page, they're irrelevant and get "turned off" in people's minds quickly. So that's an interesting hurdle to overcome. Something like AdSense's matching would help here but, for that to work, you'd need quite an intelligent system AND a wide range of offers in many micro-niches.
    Maybe you should try Skimlinks or Viglink.
    The trouble with opportunity is it normally comes dressed up as work.

  8. #8
    Silver Member Norri's Avatar
    Join Date
    Mar 2008
    Location
    Centurion, South Africa
    Posts
    291
    Thanks
    41
    Thanked 43 Times in 27 Posts
    Good point Dave, the low payouts can be pretty sad.

    As for the link thingies, my members will KEEL me :P That and they're mostly for non-SA offers anyway ;(

    I do appreciate the suggestions, though, thank you
    Norio De Sousa - Done4U.co.za (Web Design & Copywriting)
    Maxiware CC Reg no. 2000/048244/23 (Maxiware CC)

  9. #9
    Site Caretaker Dave A's Avatar
    Join Date
    May 2006
    Location
    Durban, South Africa
    Posts
    20,979
    Thanks
    3,055
    Thanked 2,462 Times in 2,067 Posts
    Blog Entries
    12
    Quote Originally Posted by Norri View Post
    As for the link thingies, my members will KEEL me :P That and they're mostly for non-SA offers anyway ;(
    Much the same reason I don't use them on TFSA
    I would have thought it would be more tolerable on a music related site, though - in this age of music downloads.

    What I do like about the two programs is the automated content matching, which you rightly point out is critical.

    Matching content to affiliate banner ads is why I had gone to so much trouble setting up DFP to identify specific pages a few years ago. But after much experimenting I couldn't find a single affiliate product that paid out enough to warrant all the extra work that goes with maintaining an affiliate program manually. In fact I didn't find one that produced a better eCPM than Adsense full stop
    The trouble with opportunity is it normally comes dressed up as work.

  10. #10
    Email problem
    Join Date
    May 2012
    Location
    Joburg
    Posts
    20
    Thanks
    1
    Thanked 0 Times in 0 Posts
    Dave, from what I have seen in regards to SA affiliate offers you are very very right... payouts are actually scandalous and this is something that will have to change, this will happen, the industry and medium is growing, it will start taking on to international practices and business owners and merchants will start realizing the power of online pay per performance advertising.

    Norri, there is an abundance of insurance offers indeed to which I can believe is rather frustrating especially when you are trying to concentrate on a music niche. What is your current relationship with the puppy advertiser who make use of your website as a "trading platform" on www.puppiesforsale.co.za?

Page 1 of 2 12 LastLast

Similar Threads

  1. South African network marketing opportunities
    By Theuns" in forum MLM Industry Forum
    Replies: 93
    Last Post: 05-Dec-17, 06:24 AM
  2. [Question] Affiliate Marketing in South Africa
    By Thembadl in forum Business Online Forum
    Replies: 19
    Last Post: 07-May-14, 11:52 AM
  3. How about Halloween in South African?
    By shani in forum General Chat Forum
    Replies: 2
    Last Post: 28-Oct-11, 10:15 AM

Did you like this article? Share it with your favourite social network.

Did you like this article? Share it with your favourite social network.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •